navy shorts women
Worth a lookShows demand growing +222.0% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+222.0%90-day search growth — must beat 0% to launch
Competition
Incredible17%top-5 click share — an open shelf
Brand share
Great41%top-5 brand share — no brand owns this niche
Avg price
Great$20.92avg listing price — sweet spot $15–$100
Price range
Great$8.99–$84.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,938.55avg incumbent reviews — the moat a new listing must climb
Market size
Bad$92K$92K/yr · 348K searches
Returns
Bad7.9%return rate — above 6% kills the launch gate
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Competition
Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.Brands
53 falling
Sellers
61
Top-5 brand share
41%
Open market
56%
- ANRABESS13%
- Amazon Essentials13%
- CRZ YOGA6%
- MAGCOMSEN6%
- G Gradual4%
- PINSPARK4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 105 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ANRABESS Shorts for Women Summer Casual Elastic High Waisted Wide Leg Cute Dressy 2026 Vacation Beach Clothes Medium Navy
ANRABESS$15.574.4★864 rev
PINSPARK Summer Athletic Shorts for Women Breathable Workout Sports Shorts Quick-Dry Active Short with Deep Pockets Navy Blue L
PINSPARK$16.614.5★574 rev
CRZ YOGA Dolphin Athletic Shorts for Women 3 - High Waisted Quick Dry for Running Workout Gym Track with Zip Pocket Navy Small
CRZ YOGA$25.614.6★3,891 rev
luvamia Shorts for Women High Waisted Dressy Casual Summer Elastic Waist Comfy Rolled Hem Stretch Twill Shorts with Patch Pockets Cute Summer Clothes Navy Blue Size Medium Fits US 8-10
luvamia$22.454.4★250 rev
DLOODA Womens Skort Tennis Skirt with Pocket Shorts Mini Golf Skirts High Waisted Athletic Skorts Summer Workout Navy
DLOODA$14.454.6★2,115 rev
Newest
by launch date
Bailey Rose Womens Satin Lace Mini Shorts Navy M
Bailey Rose$84.740 rev
BAYDI Clouduxi Athletic Shorts for Women High Waisted 3 Inch Wide Leg Workout Running Yoga Shorts with Pockets Navy Blue
BAYDI$26.3021 rev
luvamia Womans Shorts Womens Cargo Hiking Shorts with Pockets Women Navy Casual Belted Short Women Navy Blue Size Large Fits US 12-14
luvamia$18.2943 rev
MAGCOMSEN Womens Running Shorts with Pockets High Waisted Athletic Workout Lounge Shorts with Liner Quick Dry Navy 2XL
MAGCOMSEN$14.6445 rev
G Gradual Womens 5 Golf Hiking Shorts with Deep Pockets Stretchy Outdoor Womens Shorts Dressy Casual Walking Travel Navy Blue Small
G Gradual$27.4882 rev
Trending
90-day click momentum
Amazon Essentials Womens High-Rise Relaxed-Fit Fluid Twill Pull-On Shorts (Shirt Sold Separately) Navy X-Large
Amazon Essentials$15.904.2★
Amazon Essentials Womens Regular-Fit Athletic Ruched Waistband Woven Running Shorts with Zip Pocket Navy 1X
Amazon Essentials$16.064.5★
HDE Womens Stretch Twill Chino Shorts Tailored High Waisted 5 Inseam Summer Dressy Casual Shorts with Zipper Pockets Navy Blue - L
HDE$36.853.8★
BAYDI Clouduxi Athletic Shorts for Women High Waisted 3 Inch Wide Leg Workout Running Yoga Shorts with Pockets Navy Blue
BAYDI$26.304.6★
Amazon Essentials Womens Active Total Train High Waist 7 Gym Workout Biker Shorts with Pockets Navy X-Small
Amazon Essentials$10.784.3★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +222.0% search growth over the last 90 days.Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 16.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“The fit is so flattering”
“Comfortable and flattering”
“They are so well-made and reasonably priced”
“Cute color”
“The pockets are deep”
“Buttery soft material”
“Great deal”
“Lightweight”
“Soft & stretchy”
“Best Athletic Shorts I Have Ever Had”
What buyers complain about
“Run Large”
“The material was too thick and stiff”
“Its big around my waist”
“Thin material”
“not actual back pockets”
“They fall mid thigh just as I had hoped”
“Although they stretch”
“Overpriced for the quality”
“Thin”
“The navy looks almost like black”