navy pashmina
Skip itA small market ($20K/yr) — this niche doesn't clear our bar today.
Avg price
Great$15.13avg listing price — sweet spot $15–$100
Growth
Good+56.4%90-day search growth — must beat 0% to launch
Price range
Good$9.08–$30.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Review moat
Okay3,333.2avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Returns
Bad9.1%return rate — above 6% kills the launch gate
Market size
Bad$20K$20K/yr · 28K searches
Competition
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
20
Top-5 brand share
79%
Open market
18%
- FURTALK24%
- PULI21%
- RIIQIICHY16%
- Ciormis11%
- CHICGAL7%
- Century Star3%
- Open — no brand owns it (10 brands, 18%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 25 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
PULI Womens Pashmina Shawl Wraps for Evening Dress Large Scarf Blanket Long Wedding Bridals Winter Warm Shoulder Wrap Dark slate blue
PULI$30.144.7★436 rev
RIIQIICHY Scarfs for Women Winter Navy Pashmina Shawls and Wraps for Evening Dresses Warm Large Scarves Wedding Shawl
RIIQIICHY$16.144.7★13,756 rev
Ciormis Pashmina Shawl and Wraps for women Wedding Pashmina Scarfs Navy Blue Solid Scarves and Shawls(Navy Blue)
Ciormis$11.204.6★558 rev
FURTALK Pashmina Shawls and Wraps for Evening Dress Womens Scarf Wedding Bride Bridesmaid Gifts Winter Scarves
FURTALK$15.344.6★6,742 rev
FURTALK Chiffon Shawl Wraps for Women Evening Dresses Soft Scarf Formal Wedding Bridal Scarves Navy
FURTALK$13.824.6★310 rev
Newest
by launch date
Avidlove Women Chiffon Cape Shawl Wraps with Batwing Sleeves for Evening Wedding Bridesmaid Dress Wedding Guest Cover Up
Avidlove$13.8963 rev
Century Star Soft Silky Pashmina Shawl Wraps for Women Evening Dress Elegant Scarf Wedding Bride Bridesmaid Party Gifts Navy Blue One Size
Century Star$13.29145 rev
PULI Womens Pashmina Shawl Wraps for Evening Dress Large Scarf Blanket Long Wedding Bridals Winter Warm Shoulder Wrap Dark slate blue
PULI$30.14436 rev
PULI Womens Black Pashmina Shawl Wraps for Evening Dress Large Scarf Blanket Long Wedding Bridal Winter Warm Shoulder Wrap
PULI$30.62436 rev
Nonakgado Navy Blue Pashmina Scarf Reversible Paisley Pashmina Rave Shawls and Wraps for Men Women(Sy1-Navy Blue)
Nonakgado$11.94118 rev
Trending
90-day click momentumAvidlove Women Chiffon Cape Shawl Wraps with Batwing Sleeves for Evening Wedding Bridesmaid Dress Wedding Guest Cover Up
Avidlove$13.894.3★
PULI Womens Black Pashmina Shawl Wraps for Evening Dress Large Scarf Blanket Long Wedding Bridal Winter Warm Shoulder Wrap
PULI$30.624.7★
Century Star Soft Silky Pashmina Shawl Wraps for Women Evening Dress Elegant Scarf Wedding Bride Bridesmaid Party Gifts Navy Blue One Size
Century Star$13.294.4★
PULI Womens Pashmina Shawl Wraps for Evening Dress Large Scarf Blanket Long Wedding Bridals Winter Warm Shoulder Wrap Dark slate blue
PULI$30.144.7★
Ciormis Pashmina Shawl and Wraps for women Wedding Pashmina Scarfs Navy Blue Solid Scarves and Shawls(Navy Blue)
Ciormis$11.204.6★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Buttery Soft”
“well made”
“It worked well and even helped keep me warm in a cold, drafty building”
“The colors are beautiful”
“it was the perfect weight”
“as advertised”
“Beautiful looking and comfortable”
“the material is soft”
“Fit was fine”
“Good find for a fair price”
What buyers complain about
“Very cheap material”
“A little too long”
“Item pictured is misleading”
“Looks cheap”
“WAY TOO THIN”
“if def doesnt make you any warmer”
“Item looks used”
“Feels like it would be a bit more expensive”
“However, color is a pale butter yellow, not the warm white tone expected with ivory”
“dirty”