navy blue tie
Worth a lookShows searches that convert (6.7% search→purchase), but high returns (7.3%) keeps it on the watch list.
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Brand share
Good64%top-5 brand share — brands hold most of the demand
Price range
Good$5.01–$34.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.33avg listing price — sweet spot $15–$100
Growth
Good+35.0%90-day search growth — must beat 0% to launch
Market size
Good$432K$432K/yr · 483K searches
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad5,046.23avg incumbent reviews — the moat a new listing must climb
Returns
Bad7.3%return rate — above 6% kills the launch gate
Competition
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
21
Top-5 brand share
64%
Open market
28%
- RBOCOTT18%
- JEMYGINS18%
- HISDERN10%
- Tie G U Style9%
- GUSLESON8%
- Barry.Wang8%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 26 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
RBOCOTT Silk Navy Blue Tie Business Wedding Formal Necktie for Men (Navy Blue)
RBOCOTT$8.684.6★10,208 rev
JEMYGINS Silk Navy Blue Floral Tie Necktie and Pocket Square Hankerchief and Tie Bar Clip Sets for Men(54)
JEMYGINS$9.914.7★4,126 rev
TIE G Solid Satin Woven dyed Color Formal Black Necktie and Pocket Square Sets in Gift Box (Dark Navy)
Tie G U Style$9.044.7★12,531 rev
GUSLESON Classic Mens Wedding Ties for Men Silk Navy Blue Tie Solid 8cm Necktie (0791-03)
GUSLESON$8.634.6★2,943 rev
KOOELLE Mens Tie Solid Pure Color Plain Formal Navy Blue Ties For Men
KOOELLE$8.684.7★9,629 rev
Newest
by launch date
FIXSMITH Mens Navy Blue Tie Navy Tie for Men Solid Color Neckties Mens Neck Ties Formal for Wedding Business Graduation& Party 3.15 Wide
FIXSMITH$6.78197 rev
Haggar Mens Satin Solid Tie Navy One Size
Haggar$15.5145 rev
Tommy Hilfiger Mens Core Oxford Solid Tie Navy One Size
Tommy Hilfiger$29.2546 rev
JEMYGINS Silk Navy Blue Floral Tie Necktie and Pocket Square Hankerchief and Tie Bar Clip Sets for Men(54)
JEMYGINS$9.914,126 rev
WOXVM Mens Ties Classic Solid Satin Tie Pure Color 3.15 Mens Necktie Premium Formal Black Ties For Men Business & Wedding (Navy Blue)
WOXVM$5.01361 rev
Trending
90-day click momentum
RBOCOTT Dark Blue Tie Formal Silk Necktie for Men (Dark Blue)
RBOCOTT$9.044.6★
WOXVM Mens Ties Classic Solid Pure Color 3.15 (8CM) Mens Necktie With Multiple Colors Premium Formal Black Neck Ties For Men Business Wedding Party Work Tie
WOXVM$5.104.3★
TIE G Solid Satin Woven dyed Color Formal Black Necktie and Pocket Square Sets in Gift Box (Dark Navy)
Tie G U Style$9.044.7★
Calvin Klein Mens Silver Spun Solid Tie Navy Regular
Calvin Klein$34.914.5★
GUSLESON Classic Mens Wedding Ties for Men Silk Navy Blue Tie Solid 8cm Necktie (0791-03)
GUSLESON$8.634.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +35.0% search growth over the last 90 days.Peak months: Apr, May, Sep, Oct · busiest ÷ quietest = 4.1×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“in good condition”
“Worth it”
“the colors are vibrant”
“Looks just as pictured”
“Im positive it will fit”
“attractive prints”
“Perfect tie and pocket square for my husband on our daughters wedding day”
“Material feels good”
“comes in a very nice gift box”
“I havent noticed any wrinkles so good there too”
What buyers complain about
“However, the pattern was a little different from what I expected based on the pictures”
“Cheap and inferior looking”
“it's about 4 inches too short”
“the color seemed like a lighter blue than the picture showed online”
“Stitching is incomplete”
“This tie fell apart after one use”
“Tie came with a crease”
“The value for the money isnt there”
“complained that the sleeves were to long”
“Its a bit thinner than i expected thats why 4 stars”