navy blue spandex shorts
Skip itA small market ($21K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$23.04avg listing price — sweet spot $15–$100
Competition
Great27%top-5 click share — an open shelf
Price range
Great$9.20–$36.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,921.58avg incumbent reviews — the moat a new listing must climb
Returns
Bad6.4%return rate — above 6% kills the launch gate
Brand share
Bad92%top-5 brand share — brand-locked demand
Growth
Bad-29.3%90-day search growth — must beat 0% to launch
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$21K$21K/yr · 116K searches
Competition
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.Brands
12 flat
Sellers
149
Top-5 brand share
92%
Open market
6%
- Under Armour62%
- G Gradual11%
- Nike9%
- Runhit9%
- adidas2%
- TELALEO1%
- Open — no brand owns it (6 brands, 6%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 57 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Under Armour Womens Team Shorty 3 (410) Midnight Navy / / White Small
Under Armour$25.764.6★1,962 rev
Under Armour HeatGear Shorty Midnight Navy/White SM (US 4-6)
Under Armour$29.394.7★2,385 rev
Under Armour Womens Team Shorty 4 (001) Black / / White Large
Under Armour$25.594.6★1,437 rev
G Gradual Womens Spandex Compression Volleyball Shorts 3 /7 Workout Pro Shorts for Women (Black/White/Charcoal Pockets X-Large)
G Gradual$25.934.4★11,309 rev
Runhit 3 inch Womens Compression Shorts 3 Pack Volleyball Shorts Womens High Waisted Spandex Shorts Women Soft Athletic Black Black Black M
Runhit$17.584.6★1,825 rev
Newest
by launch date
Under Armour Womens Vanish Seamless Washed Shorts (681) Shaded Fuchsia / / White Large
Under Armour$19.252 rev
Nike Womens Victory 5in Short Midnight Navy/White Medium
Nike$32.1966 rev
Nike Womens Victory 3in Short Black/White XX-Large
Nike$34.8752 rev
Nike Womens Victory 5in Short Midnight Navy/White Large
Nike$32.1566 rev
Nike Womens Victory 3in Short Black/White Small
Nike$31.8352 rev
Trending
90-day click momentum
Under Armour Womens Team Shorty 3 (400) Royal / / White Medium
Under Armour$27.804.6★
Nike Womens Victory 5in Short Midnight Navy/White Large
Nike$32.154.8★
Nike Womens Victory 3in Short Black/White Small
Nike$31.834.6★
Under Armour Womens HeatGear Shorty Prime Pink/White Medium
Under Armour$27.664.7★
Under Armour Womens Crossback Mid Impact Sports Bra Black (001)/Jet Gray Large
Under Armour$27.464.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -29.3% search growth over the last 90 days.Peak months: Aug, Sep · busiest ÷ quietest = 4.1×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“It fit as stated”
“So comfortable”
“Great for cheer and volleyball”
“The quality of shorts is great”
“Worth it”
“So soft and breathable”
“Exactly like description”
“They have just the right amount of stretch”
“Very comfortable breathable”
“They are durable”
What buyers complain about
“Size up”
“Wish the fabric was a little thicker”
“Material pulled open at the bottom of the waist band”
“Theyre a faded black”
“The inseam hurt me”
“Just a bit short would be nice to be longer”
“the seam was a bit troublesome”
“Not the Usual Under Armour Quality”
“Very uncomfortable”
“I do not wear these for any exercise so I cannot attest to their longevity in that aspect”