navy blue shorts for girls
Worth a lookShows demand growing +136.9% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+136.9%90-day search growth — must beat 0% to launch
Competition
Incredible16%top-5 click share — an open shelf
Brand share
Great47%top-5 brand share — no brand owns this niche
Price range
Good$6.30–$39.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.43avg listing price — sweet spot $15–$100
Review moat
Good784.07avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Returns
Bad8.2%return rate — above 6% kills the launch gate
Market size
Bad$30K$30K/yr · 149K searches
Competition
Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.Brands
35 rising
Sellers
41
Top-5 brand share
47%
Open market
46%
- Haloumoning11%
- Amazon Essentials10%
- BOOPH10%
- The Children's Place8%
- JOCMIC8%
- Auranso7%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 129 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BOOPH Girls Bike Shorts Cartwheel Shorts Dance Shorts for Toddlers Girls 7-8 Years Navy 3 Pack
BOOPH$10.664.6★657 rev
Haloumoning Girls Athletic Shorts High Waist Elastic 2 in 1 Running Shorts with Side Pockets 5-14 Years Navy Blue
Haloumoning$13.244.5★527 rev
Amazon Essentials Girls French Terry Patch Pocket Shorts Navy Medium
Amazon Essentials$14.484.3★98 rev
The Childrens Place girls Mix and Match Bike Shorts Pants Tidal 2 Pack Medium US
The Children's Place$10.274.7★3,741 rev
Kid Nation Girls Athletic Shorts Cotton Girls Running Shorts with Pockets Drawstring Kids Soccer Gym Workout Sports Active Shorts Navy 10-12 Years
Kid Nation$19.104.6★74 rev
Newest
by launch date
Soffe Youth Girls Authentic Cheer Shorts 2.75 Inseam Navy Medium (3-Pack)
Soffe$20.351,662 rev
Amazon Essentials Baby Girls Cotton Stretch Jersey Bike Shorts Pack of 3 Navy 4T
Amazon Essentials$11.61278 rev
Amazon Essentials Baby Girls Cotton Stretch Jersey Bike Shorts Pack of 3 Navy 3T
Amazon Essentials$11.80278 rev
Amazon Essentials Baby Girls Cotton Stretch Jersey Bike Shorts Pack of 3 Navy 2T
Amazon Essentials$11.81278 rev
Amazon Essentials Girls High-Rise Athletic Performance Stretch Woven Shorts with Elastic Waistband Navy Large
Amazon Essentials$13.0588 rev
Trending
90-day click momentum
Amazon Essentials Girls Knit Skorts with Elastic Waist and Built-in Shorts Pack of 3 Teal Blue Large
Amazon Essentials$19.804.6★
YERIOK 6 Pack Cotton Girls Bike Shorts Girls Shorts Kids Clothes Cartwheel Under Dress Breathable Multi-Color Navy Blue 5T
YERIOK$18.104.8★
Hvididan Girls Athletic Shorts Kids High Waisted School Uniform Shorts Summer Casual Long Shorts with Pockets for Teen 9-10 Girls Navy Blue
Hvididan$11.634.5★
YooAurvox Girls Shorts Teen High Waist Ruffled Drawstring Loose Shorts with Pockets Kids Casual Summer Clothes 5-14 Years(Navy Blue 5-6 Years)
YooAurvox$14.634.8★
Amazon Essentials Girls Medium Stretch Mid-Rise Cut-Off Jean Shorts Iced Blue Light Wash 8
Amazon Essentials$12.344.4★
Demand
Weekly Amazon search volume, last 48 weeks — +136.9% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“the fit is very accurate”
“They are comfortable enough for everyday wear”
“Very nicely constructed”
“Nice color”
“perfect for athletics”
“Love that they actually have functional pockets”
“These shorts are so soft”
“Cute & affordable option”
“the elastic around the waist is comfortable”
“the material is comfortable”
What buyers complain about
“Runs big”
“They wont last forever”
“Too long and the pockets were weird the drawstring was also not flattering for my short stocky kiddo”
“poor material”
“And honestly, I was surprised by how itchy the material was”
“Material shrinkage”
“horrible quality”
“It doesn't have a liner which my daughter appreciates”