navy blue shorts
Worth a lookShows demand growing +135.7% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+135.7%90-day search growth — must beat 0% to launch
Competition
Great21%top-5 click share — an open shelf
Brand share
Great47%top-5 brand share — no brand owns this niche
Avg price
Great$18.76avg listing price — sweet spot $15–$100
Price range
Great$7.79–$44.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay5.5%return rate — above 6% kills the launch gate
Review moat
Bad7,058.45avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$55K$55K/yr · 217K searches
Competition
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.Brands
46 rising
Sellers
83
Top-5 brand share
47%
Open market
49%
- Amazon Essentials24%
- COOFANDY7%
- PINSPARK6%
- CRZ YOGA6%
- NY Threads5%
- Under Armour4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 99 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Essentials Mens Slim-Fit 11 Inseam Comfort Stretch Chino Shorts Navy 34
Amazon Essentials$19.354.3★637 rev
COOFANDY Mens Beach Shorts Casual Cotton Classic Fit Stylish Cotton Dress Shorts with Pockets Navy Blue
COOFANDY$18.494.5★206 rev
Hanes Mens Athletic Favorite Cotton Pull-On Knit Pockets Gym 7.5in Inseam Shorts Navy Large
Hanes$9.414.4★52,823 rev
PINSPARK Summer Athletic Shorts for Women Breathable Workout Sports Shorts Quick-Dry Active Short with Deep Pockets Navy Blue L
PINSPARK$16.614.5★574 rev
Amazon Essentials Mens Classic-Fit 9 Cotton Twill Chino Shorts with Button-Through Pockets Dark Navy 29
Amazon Essentials$14.604.4★39,836 rev
Newest
by launch date
2 in 1 Womens Athletic Shorts Quick Dry Running Workout Lounge Shorts with Side Split for Yoga Gym and Casual Navy
TIMEPAY$9.4411 rev
INGIA Womens High Waist No Front Seam Biker Shorts 4 Inches Running Volleyball Spandex Yoga Gym Workouts Navy Pop Small
INGIA$18.06296 rev
SANTINY Womens 5 Running Shorts with 2 Zipper Pockets Lightweight Quick Dry Gym Workout Athletic Shorts for Women
SANTINY$20.5145 rev
Wrangler Authentics Mens Premium Twill Cargo Short Dark Navy 36
Wrangler Authentics$21.1268,611 rev
Wrangler Authentics Mens Classic Cargo Stretch Short Midnight Blue 36
Wrangler Authentics$26.2358,536 rev
Trending
90-day click momentum
TIMEPAY Womens Running Shorts High Waist Quick Dry Athletic Shorts with Liner Workout Gym Yoga Shorts Navy
TIMEPAY$10.064.1★
INGIA Womens High Waist No Front Seam Biker Shorts 4 Inches Running Volleyball Spandex Yoga Gym Workouts Navy Pop Small
INGIA$18.064.7★
SANTINY Womens 5 Running Shorts with 2 Zipper Pockets Lightweight Quick Dry Gym Workout Athletic Shorts for Women
SANTINY$20.514.4★
2 in 1 Womens Athletic Shorts Quick Dry Running Workout Lounge Shorts with Side Split for Yoga Gym and Casual Navy
TIMEPAY$9.442.8★
Moosehill Hiking Shorts Men 8-Pocket: Cargo Lightweight Quick Dry Water Resistant Stretch for Outdoor Fishing Camping - Regular (Navy 34)
Moosehill$28.034.5★
Demand & seasonality
Weekly Amazon search volume, last 101 weeks — +135.7% search growth over the last 90 days.Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 7.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fit is as expected”
“Comfortable and flattering”
“Amazing value”
“They're well-made”
“love the pockets”
“Lightweight and comfortable”
“soft comfortable material”
“Comfortable and stretch as needed”
“Material is soft”
“Exactly what I needed”
What buyers complain about
“They was kinda tight around the thighs”
“Very thin wish the quality was a little bit better”
“Need more colors”
“Very thin”
“Material is also very cheap”
“very thin”
“No real pockets”
“Too Short, Too Big in Waist”
“I think the seam just worked its way loose”
“I wouldnt wear them to the gym or even out in public”