name tape
Skip itA small market ($29K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Review moat
Okay2,496.69avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Price range
Okay$3.99–$21.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$8.69avg listing price — sweet spot $15–$100
Growth
Bad-13.2%90-day search growth — must beat 0% to launch
Market size
Bad$29K$29K/yr · 106K searches
Competition
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
9 flat
Sellers
8
Top-5 brand share
88%
Open market
8%
- Northern Safari38%
- JSM Auto34%
- AAFES Alt.5%
- American Embroidery5%
- DayDay Patch5%
- Tactical Stitches5%
- Open — no brand owns it (3 brands, 8%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Custom Uniform Embroidered Military Name Tape Army Airforce Police Sew-on or with Fastener (Black with Fastener)
JSM Auto$3.994.7★12,867 rev
Custom Uniform Name Tapes 56 Fabric Options Different Font Styles Available in 5 Sizes.
Northern Safari$7.554.7★2,491 rev
Custom Uniform Name Tapes Webbing Colors Different Font Styles Available in 5 Sizes.
Northern Safari$7.404.6★300 rev
2 Pieces Custom Multicam OCP Name Tapes (Sew on or with Hook Fastener)
AAFES Alt.$5.754.6★409 rev
Multicam OCP Custom Name & Army Tape 4 Piece Set(Sew On or Hook Fastener) + Customized
American Embroidery$14.934.6★628 rev
Newest
by launch date
Custom 2 Line Uniform Name Tapes 56 Fabric Options Different Font Styles Available in 5 Sizes.
Northern Safari$8.8810 rev
Custom Uniform Embroidered Military Name Tape Army Airforce Police Sew-on or with Fastener (Black with Fastener)
JSM Auto$3.9912,867 rev
Custom Uniform Embroidered Military Name Tape Army Airforce Police Sew-on or with Fastener (OD Green with Fastener)
JSM Auto$3.9912,867 rev
2 PCS Custom Embroidered Name Patches Personalized Personalized Tactical Morale Embroidered Name Tapes for Hats Caps Bags Backpacks Tactical Vest Military Name Tag Hook and Loop or Iron On Tapes
QJS PATCH$5.96184 rev
Custom Uniform Name Tapes Webbing Colors Different Font Styles Available in 5 Sizes.
Northern Safari$7.40300 rev
Trending
90-day click momentumCustom 2 Line Uniform Name Tapes 56 Fabric Options Different Font Styles Available in 5 Sizes.
Northern Safari$8.883.6★
Embroidery Name Patches 2 Pieces Custom Personalized Military Tapes Tag Customized Logo ID for Multiple Clothing Bags Vest Jackets Work Shirts (Normal)
DayDay Patch$6.394.6★
2 PCS Custom Embroidered Name Patches Personalized Personalized Tactical Morale Embroidered Name Tapes for Hats Caps Bags Backpacks Tactical Vest Military Name Tag Hook and Loop or Iron On Tapes
QJS PATCH$5.964.7★
Custom Army OCP Multicam Name Tape 4-Piece Set Scorpion Camouflage with Hook Fastener Personalized Military Uniform Patches by Tactical Stitches
Tactical Stitches$14.294.8★
Custom Uniform Embroidered Military Name Tape Army Airforce Police Sew-on or with Fastener (OD Green with Fastener)
JSM Auto$3.994.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -13.2% search growth over the last 90 days.Peak months: Jul, Aug · busiest ÷ quietest = 2.1×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality, arrived on time”
“As advertised”
“Neat stitches, great sewing and came pretty fast”
“perfect fit”
“The colors are accurate”
“Epic velcro”
“Great buy”
“Keep up the Excellent Hard Work”
“it's very durable”
“Thick material”
What buyers complain about
“Was not the right size”
“the quality control could be better”
“the color was mildly off”
“they did not come with Velcro”
“Color doesnt look the same as on photo”
“the letters are too thick and bulky :/”
“They should offer a big discount for buying more at once; shipping and production cost probably wouldnt be much more,”
“Sloppy work”
“Perfecct every time”
“2 stars because I cant use this because its not stick on”