my first easter
Skip itSoft demand (-96.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Review moat
Good717.86avg incumbent reviews — the moat a new listing must climb
Avg price
Good$11.97avg listing price — sweet spot $15–$100
Price range
Okay$6.20–$19.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Competition
Bad92%top-5 click share — a locked-up shelf
Market size
Bad$6K$6K/yr · 80K searches
Growth
Bad-96.0%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
10
Top-5 brand share
100%
Open market
0%
- Hudson Baby30%
- Amnnchya22%
- Baby Starters19%
- Yewfold13%
- MUOUAKATE9%
- Noubeau9%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hudson Baby Unisex Baby Cotton Bib and Sock Set Neutral 1St Easter One Size
Hudson Baby$10.834.8★4,601 rev
Baby Starters Magic Years Plush Snuggle Buddy with Rattle and Satin My First Easter Embroidery Aqua Chick
Baby Starters$8.064.8★185 rev
Amnnchya My First Easter Baby Girl Boy Outfit Newborn Knit Sweater Long Sleeve Oversized Pullover Sweatshirt Romper (Blue 3-6 Months)
Amnnchya$19.234.5★77 rev
My First Easter Footprint Sign DIY Wooden Art Babys First Easter Gift Idea Some Bunny Loves You Babies Keepsake Milestone Nursery Decor and Newborn Photoshoot Prop for Babies (Rabbit)
Yewfold$8.304.9★8 rev
Babys First Easter Footprint DIY Wooden Sign My Babys 1st Easter Gifts Craft My First Holiday Milestone Signs Have 3D Eggs Carrot Bunny Footprints Flower Spring Hanging Decor Gift for New Parents
MUOUAKATE$6.204.5★18 rev
Newest
by launch dateMy First Easter Footprint Sign DIY Wooden Art Babys First Easter Gift Idea Some Bunny Loves You Babies Keepsake Milestone Nursery Decor and Newborn Photoshoot Prop for Babies (Rabbit)
Yewfold$8.308 rev
Babys First Easter Footprint DIY Wooden Sign My Babys 1st Easter Gifts Craft My First Holiday Milestone Signs Have 3D Eggs Carrot Bunny Footprints Flower Spring Hanging Decor Gift for New Parents
MUOUAKATE$6.2018 rev
Amnnchya My First Easter Baby Girl Boy Outfit Newborn Knit Sweater Long Sleeve Oversized Pullover Sweatshirt Romper (Blue 3-6 Months)
Amnnchya$19.2377 rev
Amnnchya My First Easter Baby Girl Boy Outfit Newborn Knit Sweater Long Sleeve Oversized Pullover Sweatshirt Romper (Blue 0-3 Months)
Amnnchya$19.5277 rev
Baby Starters Magic Years Plush Snuggle Buddy with Rattle and Satin My First Easter Embroidery Aqua Chick
Baby Starters$8.06185 rev
Trending
90-day click momentumAmnnchya My First Easter Baby Girl Boy Outfit Newborn Knit Sweater Long Sleeve Oversized Pullover Sweatshirt Romper (Blue 3-6 Months)
Amnnchya$19.234.5★
Babys First Easter Footprint DIY Wooden Sign My Babys 1st Easter Gifts Craft My First Holiday Milestone Signs Have 3D Eggs Carrot Bunny Footprints Flower Spring Hanging Decor Gift for New Parents
MUOUAKATE$6.204.5★
Hudson Baby Unisex Baby Cotton Bib and Sock Set Neutral 1St Easter One Size
Hudson Baby$10.834.8★
Noubeau Baby Boy Girl Easter Outfit My 1st Easter Long Sleeve Romper Stripe Pants Bunny Ears Hat 3PCS Clothes Set(Bunny-2 0-3 Months)
Noubeau$11.654.3★
My First Easter Footprint Sign DIY Wooden Art Babys First Easter Gift Idea Some Bunny Loves You Babies Keepsake Milestone Nursery Decor and Newborn Photoshoot Prop for Babies (Rabbit)
Yewfold$8.304.9★
Demand & seasonality
Weekly Amazon search volume, last 82 weeks — -96.0% search growth over the last 90 days.Peak months: Mar, Apr · busiest ÷ quietest = 169.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“The material is soft, cooling and comfortable for her”
“Very fun and festive”
“so so cute for Easter and amazing quality”
“made with such great quality material”
“Cute gift”
“It is thick and soft material and fit perfectly”
“the perfect size”
“The design is cute”
“Its lightweight and easy for babies to grip, which makes it great for soothing or just carrying around”
“He was really comfortable and it feels soft and not itchy”
What buyers complain about
“This item is not true to size”
“Gift for parents incomplete”
“There is a rattle inside the chick head too so that it makes some noise when she plays with it”
“It doesn't come with any paint though”