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muslin sleep sack

Skip it47/100

a small market ($24K/yr) — muslin sleep sack doesn't clear our bar today.

Market/yr

$24K

Growth (1y)

+155.7%

Products

59

Brands

16

was 20 a year ago

Sellers

21

Price range

$9.66–$53.82

Returns

4.2%

Rating

4.7★

47/100

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Scored 47/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
1
×0.30
Growth
72
×0.30
Competition
82
×0.20
Quality gap
24
×0.10
Returns
67
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +155.7% year over year.
2K1KSpike '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 4.4×

Competition

28%Konssy
  • Konssy28%
  • BSTOPPT24%
  • PHF9%
  • Amazing Baby9%
  • KeaBabies7%
  • TADO MUSLIN7%
  • Other (10 brands)17%

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen. 16 brands and 21 sellers compete here.

Brands

16 falling

was 20 a year ago

Sellers

21

Top 5 brand share

77%

#ProductBrandPriceRatingReviewsClick shareTrend

Product shelf

All 59 tracked products in this niche.

Konssy Muslin Baby Sleep Sack 6-12 Months 0.8 TOG 2 Pack 100% Cotton Wearable Blanket for Babies 2-Way Zipper Breathable Sleeping Sack Infant Toddler Essentials for Girls and Boys (Blossom Pink)

Konssy Muslin Baby Sleep Sack 6-12 Months 0.8 TOG 2 Pack 100% Cotton Wearable Blanket for Babies 2-Way Zipper Breathable Sleeping Sack Infant Toddler Essentials for Girls and Boys (Blossom Pink)

Konssy

$21.544.8★258 reviews

BSTOPPT 2 Pack Baby Sleep Sack 12-18 Months 100% Organic Cotton Muslin Baby Sleeping Bag 2-Way Zipper Wearable Blankets TOG 0.3 (Beige & Khaki Large)

BSTOPPT 2 Pack Baby Sleep Sack 12-18 Months 100% Organic Cotton Muslin Baby Sleeping Bag 2-Way Zipper Wearable Blankets TOG 0.3 (Beige & Khaki Large)

BSTOPPT

$24.924.8★1,417 reviews

Konssy Muslin Baby Sleep Sack 6-12 Months 0.8 TOG 2 Pack 100% Cotton Wearable Blanket for Babies 2-Way Zipper Breathable Sleeping Sack Infant Toddler Essentials for Girls and Boys (Star Blue)

Konssy Muslin Baby Sleep Sack 6-12 Months 0.8 TOG 2 Pack 100% Cotton Wearable Blanket for Babies 2-Way Zipper Breathable Sleeping Sack Infant Toddler Essentials for Girls and Boys (Star Blue)

Konssy

$23.544.8★258 reviews

Konssy Muslin Baby Sleep Sack 0-6 Months 0.8 TOG 2 Pack 100% Cotton Wearable Blanket for Babies 2-Way Zipper Breathable Sleeping Sack Infant Toddler Essentials for Girls and Boys (Blossom Pink)

Konssy Muslin Baby Sleep Sack 0-6 Months 0.8 TOG 2 Pack 100% Cotton Wearable Blanket for Babies 2-Way Zipper Breathable Sleeping Sack Infant Toddler Essentials for Girls and Boys (Blossom Pink)

Konssy

$21.794.8★258 reviews

BSTOPPT 2 Pack Baby Sleep Sack 6-12 Months 100% Organic Cotton Muslin Baby Sleeping Bag 2-Way Zipper Wearable Blankets TOG 0.3 (Gray & Pink Butterfly Medium)

BSTOPPT 2 Pack Baby Sleep Sack 6-12 Months 100% Organic Cotton Muslin Baby Sleeping Bag 2-Way Zipper Wearable Blankets TOG 0.3 (Gray & Pink Butterfly Medium)

BSTOPPT

$24.874.8★1,417 reviews

Amazing Baby Cotton Muslin Sleeping Sack For Baby Boy or Girl Wearable Blanket with 2-way Zipper Stars Sterling Large (12-18 Month)

Amazing Baby Cotton Muslin Sleeping Sack For Baby Boy or Girl Wearable Blanket with 2-way Zipper Stars Sterling Large (12-18 Month)

Amazing Baby

$15.284.6★3,432 reviews

2-Pack Organic Baby Sleep Sacks 100% Cotton - Soft & Breathable 0.5TOG Baby Wearable Blanket Toddler Sleeping Sack 6-18 Months Easy to Wear Swaddles for Newborns Infants (Butterflies M)

2-Pack Organic Baby Sleep Sacks 100% Cotton - Soft & Breathable 0.5TOG Baby Wearable Blanket Toddler Sleeping Sack 6-18 Months Easy to Wear Swaddles for Newborns Infants (Butterflies M)

KeaBabies

$25.394.6★1,007 reviews

PHF Soft Muslin Cotton Baby Sleep Sack 6-12 Months 2 Pack 100% Cotton Sleeping Sack for Summer 0.5 TOG Baby Wearable Blankets with 2-Way Zipper Sleep Sacks for Girls Newborn Pink Floral

PHF Soft Muslin Cotton Baby Sleep Sack 6-12 Months 2 Pack 100% Cotton Sleeping Sack for Summer 0.5 TOG Baby Wearable Blankets with 2-Way Zipper Sleep Sacks for Girls Newborn Pink Floral

PHF

$19.764.4★179 reviews

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel19%

“Soft and breathable”

Sleep Quality15%

“It really helps our baby sleep well”

Quality-Overall10%

“The sleep sack was great quality”

Comfort-Overall6%

“Amazingly soft and comfortable”

Weight Light4%

“Lightweight”

Size-Overall4%

“Sizing is accurate”

Value For Money3%

“also the price is very fair”

Zipper Quality3%

“Zippers work with ease”

Breathability3%

“breathable”

Ease Of Use3%

“easy to use”

What buyers complain about

Size-Overall13%

“Poor fit”

Zipper Quality8%

“zipper broke after a couple months”

Velcro Quality5%

“the Velcro does not stay at all”

Durability5%

“broken after 2 months”

Quality-Overall4%

“It makes absolutely no sense how this even got past quality control is beyond me”

Thickness4%

“Too thick”

Advertised Vs Actual Product4%

“Deceitful listing”

Material Quality4%

“The material feels pretty cheap”

Sleep Quality3%

“so we're disappointed with their sleep sacks”

Fabric Quality3%

“Not 100% cotton”

Top return reasons

  • Size-Overall52%
  • Material Quality6%
  • Thin4%
  • Thickness3%
  • Age Suitability3%
  • Zipper Quality3%
  • Advertised Vs Actual Product3%
  • Velcro Quality2%
  • Width2%
  • Warmth2%

Data scraped July 8, 2026 · Marketplace baseline: 4.4★ avg rating · $22.65 median price · 2.2% median returns across 14,117 tracked niches.