moth wings
Worth a lookShows a thin review moat (277 avg reviews), but weak search conversion (0.9%) keeps it on the watch list.
Review moat
Great277.23avg incumbent reviews — the moat a new listing must climb
Avg price
Great$19.59avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great$9.23–$34.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+58.7%90-day search growth — must beat 0% to launch
Brand share
Good71%top-5 brand share — brands hold most of the demand
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Returns
Bad6.9%return rate — above 6% kills the launch gate
Market size
Bad$74K$74K/yr · 403K searches
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Competition
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
17
Top-5 brand share
71%
Open market
22%
- Ryshman30%
- Seasons13%
- Remagr11%
- BWVQNO9%
- Niurui7%
- Yinder7%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Halloween Butterfly Wings Costume for Women Girls Printed Moth Cape Shawl Wrap Moth Butterfly Cloak(White Butterfly)
Ryshman$14.854.2★515 rev
Seasons Halloween Women Moth Wing (One Size Fits Most)
Seasons$9.234.2★399 rev
BWVQNO Loose - fitting Moth Costume Moth Cape Hooded Costume Women Hallowee Cosplay Costumes Adults
BWVQNO$33.984.5★9 rev
Remagr 2 Pcs Halloween Moth Butterfly Wings Cape Adult Costume with Feather or Ant Headband Moth Shawl for Women Halloween(Stylish Style 78.7 x 51.2 Inch)
Remagr$19.944.3★371 rev
Yinder 2 Pcs Halloween Moth Wings Costume Women Adult Butterfly Shawl Moth Wing Cape Accessory with Headband 77.56 x 49.21(Classic Style)
Yinder$16.804.0★967 rev
Newest
by launch date
Ypser Halloween Party Wings Shawl for Women Fairy Ladies Costume Cape
Ypser$14.96393 rev
Sunlisky Butterfly Costume Moth Wings Cape Lace Mask&Headband for Halloween
Sunlisky$19.96111 rev
BWVQNO Loose - fitting Moth Costume Moth Cape Hooded Costume Women Hallowee Cosplay Costumes Adults
BWVQNO$33.989 rev
BWVQNO Hooded Cloak Adult Moth Cosplay Costume HD Printing Unisex Cloak
BWVQNO$26.2122 rev
Ryshman Halloween Butterfly Feather Headbands Butterfly Antenna Headband Costume Hair Band for Halloween Parties (Brown feather One Size)
Ryshman$10.5695 rev
Trending
90-day click momentumYpser Halloween Party Wings Shawl for Women Fairy Ladies Costume Cape
Ypser$14.964.2★
Halloween Butterfly Wings Costume for Women Girls Printed Moth Cape Shawl Wrap Moth Butterfly Cloak(Green)
Ryshman$14.774.2★
Lauthen.S Belly Dance Isis Wings with Sticks Women Angel Wings Halloween Costume Carnival Cape Outfit Black
Lauthen.S$19.864.6★
Ryshman Halloween Butterfly Feather Headbands Butterfly Antenna Headband Costume Hair Band for Halloween Parties (Brown feather One Size)
Ryshman$10.563.4★
BWVQNO Loose - fitting Moth Costume Moth Cape Hooded Costume Women Hallowee Cosplay Costumes Adults
BWVQNO$33.984.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +58.7% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 33.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Worth the Price”
“So cute and surprisingly good quality got lots of compliments”
“They were better than expected”
“are the perfect size”
“Very cute, the material is clearly polyester”
“They are durable”
“cold-weather-friendly costume”
“Easy to wear”
“The details are fabulous”
“Sturdy and adorable”
What buyers complain about
“Broke after wearing it my first time”
“Not identical”
“Cheap material”
“The loops stretch taught when I reach in front of me with both arms”
“not the oxblood/burgundy/dark red depicted here”
“this may not be the quality you would want”
“The wings pattern was kinda fuzzy”
“a little hard to figure out how to wear at first”
“the wings were sheer”
“It's a little long on me I'm 5,2 its just a little long”