money belt
Worth a lookShows a sweet-spot price point ($17.77 avg), but a deep review moat (8,099 avg reviews) keeps it on the watch list.
Avg price
Great$17.77avg listing price — sweet spot $15–$100
Market size
Good$632K$632K/yr · 979K searches
Price range
Good$6.75–$30.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good69%top-5 brand share — brands hold most of the demand
Growth
Good+20.1%90-day search growth — must beat 0% to launch
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.8%return rate — above 6% kills the launch gate
Review moat
Bad8,098.7avg incumbent reviews — the moat a new listing must climb
Competition
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
21 falling
Sellers
29
Top-5 brand share
69%
Open market
28%
- Alpha Keeper28%
- VENTURE 4TH21%
- LANNEY8%
- DAITET7%
- Bamneat5%
- AIKELIDA3%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 30 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
VENTURE 4TH Money Belt for Travel Slim Hidden Under-Clothes RFID Blocking Anti-Theft Passport Holder & Travel Wallet Pouch for Men & Women to Protect Cash Cards & Documents (Black)
VENTURE 4TH$24.044.5★12,404 rev
Alpha Keeper Money Belt for Travel Men Hidden RFID Passport Holder
Alpha Keeper$23.424.6★12,439 rev
Alpha Keeper Money Belt for Travel Hidden Under Clothes RFID Blocking Passport Holder & Slim Waist Wallet Pouch for Women & Men Anti-Theft Travel Accessories
Alpha Keeper$23.594.6★12,439 rev
Money Belt for Travel Slim RFID Blocking Women and Men Hidden Travel Pouch Under Clothes Passport Holder Protect Cash Credit Card with 10 RFID Sleeves
LANNEY$9.624.5★3,686 rev
DAITET Money Belt - Passport Holder Secure Hidden Travel Wallet with RFID Blocking Undercover Fanny Pack (Black)
DAITET$10.844.5★10,312 rev
Newest
by launch date
No-Bounce Running Belt and Travel Money Belt 4-Pocket Phone Holder Fits All Size Phones Slim Fanny Pack with Zipper Waist Pack for Women and Men - For Running & Workout Black - Upgraded Medium
Stashbandz$27.4010,477 rev
Hidden Money Belt for Travel RFID Blocking Sweat-Proof Heavy-Duty Buckle 3rd Gen Waist Wallet Anti Theft to Protect Cash Credit Cards and Documents Under-Clothes for Men & Women Black
Bamneat$11.82151 rev
Money Belt for Travel RFID Blocking Hidden Money Belt Passport Holder for Travel (Black)
Tpiuop$6.75214 rev
Mens Money Full Grain leather Belt Hidden zipper Pocket USA classic BROWN MB20 size 36
F&L CLASSIC$21.52381 rev
Mens Money Full Grain leather Belt Hidden zipper Pocket USA classic black MB10 size 36
F&L CLASSIC$21.42381 rev
Trending
90-day click momentum
StashBandz No-Bounce Running Belt for Women & Men Phone Holder Fits All Phones 4-Pocket Slim Fanny Pack with Zipper Travel Money Belt Waist Pack for Running & Workout Ivory X-Large
Stashbandz$24.434.4★
Vantamo Money Belt with RFID For Men & Women Hidden Passport Holder for Travel 2 Compartment Travel Fanny Pack for Women Anti Theft (Onyx)
Vantamo$19.504.6★
Alpha Keeper Money Belt for Travel Hidden Under Clothes RFID Blocking Passport Holder & Slim Waist Wallet Pouch for Women & Men Anti-Theft Travel Accessories
Alpha Keeper$23.314.6★
No-Bounce Running Belt and Travel Money Belt 4-Pocket Phone Holder Fits All Size Phones Slim Fanny Pack with Zipper Waist Pack for Women and Men - For Running & Workout Black - Upgraded Medium
Stashbandz$27.404.4★
Money Belt for Travel Slim RFID Blocking Women and Men hidden Travel Pouch Under Clothes Passport Holder Protect Cash Documents Credit Card Black Bonus 2 RFID Sleeves
LANNEY$9.664.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +20.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“I love the quality of this product with such an affordable price”
“Fits everything that you need”
“Very comfortable”
“Great pockets”
“Just what I wanted”
“Came in super handy on my trip”
“fair price”
“easy to wear”
“Lightweight fits well under clothes”
“Amazing amount of storage”
What buyers complain about
“Very large”
“the zipper broke”
“not well made”
“Didn't hold up”
“Strap not good”
“Thin”
“The actual pockets are sort of small”
“Not stable”
“I've found it very impractical to use”
“It stretched out over the past couple months”