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27

mockingjay pin

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A small market ($32K/yr) — this niche doesn't clear our bar today.

Market size 8Growth 20Conversion 47Competition 12Returns 47Price range 23Avg price 31Brand share 22Review moat 80Quality gap 24

Review moat

Great400.27

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.8%

search→purchase rate — share of searches ending in a sale

Returns

Okay3.4%

return rate — above 6% kills the launch gate

Avg price

Okay$9.73

avg listing price — sweet spot $15–$100

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Price range

Bad$1.98–$18.78

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad91%

top-5 brand share — brand-locked demand

Growth

Bad-9.4%

90-day search growth — must beat 0% to launch

Competition

Bad85%

top-5 click share — a locked-up shelf

Market size

Bad$32K

$32K/yr · 87K searches

Competition

The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 rising

Sellers

18

Top-5 brand share

91%

Open market

6%

  • NINJAMO35%
  • OMNIFLAGS27%
  • KISS KITTY21%
  • NECA5%
  • EKZ3%
  • Yissw3%
  • Open — no brand owns it (3 brands, 6%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$3K20%$6K30%$10K40%$13K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -9.4% search growth over the last 90 days.
40K30KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 15.6×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“The pin is well-made”

Material Quality14%

“Not plastic at all”

Gifting Purpose13%

“These were great as a gift”

Advertised Vs Actual Product7%

“A LOT nicer than I expected”

Weight Heavy7%

“Heavier than expected with very good detail compared to others listed”

Embellishment/Embroidery Quality7%

“Great lapel pin”

Value For Money7%

“This pin is a great deal”

Thickness7%

“BEAUTIFUL 1.5 INCH PIN”

Size-Overall5%

“Good size”

Design-Overall4%

“Accurate design to match movies”

What buyers complain about

Size-Overall50%

“bigger than expected”

Durability17%

“it broke almost instantly”

Quality-Overall17%

“not nice quality”

Top return reasons

Size-Overall52%
Defective Material/Parts12%
Quality-Overall11%
Fastener Quality5%
Mechanism Issues4%
Advertised Vs Actual Product2%
Strength2%
Sharpness2%
Color2%
Add-Ons/Attachments2%