moana costume for girls
Skip itWeak search conversion (0.8%) — this niche doesn't clear our bar today.
Avg price
Great$20.85avg listing price — sweet spot $15–$100
Competition
Great30%top-5 click share — an open shelf
Price range
Great$8.48–$54.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+26.6%90-day search growth — must beat 0% to launch
Returns
Good2.8%return rate — above 6% kills the launch gate
Review moat
Okay2,212.66avg incumbent reviews — the moat a new listing must climb
Market size
Okay$183K$183K/yr · 1.2M searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Brand share
Bad96%top-5 brand share — brand-locked demand
Competition
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.Brands
10 flat
Sellers
46
Top-5 brand share
96%
Open market
3%
- Disney84%
- Jurebecia6%
- PATPAT3%
- Lalulalu2%
- Disney Store1%
- OFIHIDO1%
- Open — no brand owns it (4 brands, 3%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 76 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Disney Princess Moana Toddler Girl Dresses 2 Pack Casual Sleeveless Sundress & Ruffle Sleeve Costume Dress Set Hawaiian Birthday Summer Outfits 3-4T
Disney$28.364.8★424 rev
Disney Girls Fantasy Gown Nightgown Moana Ocean Princess 3 4T
Disney$20.344.8★21,893 rev
Disney Princess Moana Toddler Girl Dress Tribal-Inspired Sundress Bow Strap Smocked Summer Outfit Birthday Party Holiday Clothes Orange 4-5T
Disney$20.484.8★908 rev
Jurebecia Girls Nightgowns Princess Nightdress Flutter Sleeves Nightie Dress Pajamas Sleepwear Night Gown for Kids 5t Orange
Jurebecia$8.484.7★1,454 rev
Disney Princess Moana Toddler Girl Dress Tribal-Inspired Sundress Bow Strap Smocked Summer Outfit Birthday Party Holiday Clothes Orange 3T
Disney$20.324.8★908 rev
Newest
by launch date
Disney Girls Fantasy Gown Nightgown MOANA DREAMER 4T
Disney$27.1929 rev
Disney Girls Princess Fantasy Gown Nightgown AURORA 4T
Disney$22.0821,893 rev
Disney girls Nightgown Soft & Cute Pajamas for Kids PRINCESS PARTY 4T
Disney$14.318,990 rev
Disney Girls Fantasy Gown Nightgown MOANA DREAMER 3T
Disney$26.9429 rev
Disney Girls 2-Piece Loose-fit Button Down Matching Pajama Set Soft & Cute for Kids TROPICAL MOANA 2T
Disney$17.1379 rev
Trending
90-day click momentum
Disney Store Official Moana 2 Costume for Kids- Disney Halloween Costumes for Kids - Dress Up Clothes for Pretend Play - Moana Costume with Embroidered Details - Size 7/8
Disney Store$54.064.9★
Disney Girls Fantasy Gown Nightgown MOANA DREAMER 4T
Disney$27.194.6★
Disney Girls 2-Piece Loose-fit Button Down Matching Pajama Set Soft & Cute for Kids TROPICAL MOANA 2T
Disney$17.134.9★
Disney Princess Moana Girls Dress Tribal-Inspired Sundress Bow Tie Straps Smocked Summer Outfit Birthday Party Holiday Clothes Orange Size 8-9
Disney$20.004.8★
Disney Girls Fantasy Gown Nightgown MOANA DREAMER 3T
Disney$26.944.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +26.6% search growth over the last 90 days.Peak months: Sep, Oct · busiest ÷ quietest = 3.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fits well”
“Good quality”
“vibrant colors”
“A perfect present”
“Adorable, soft & cozy”
“Excellent purchase for your money”
“Comfortable material”
“They are comfortable”
“very durable”
“Easy to use”
What buyers complain about
“Item was way too small”
“The blue piece fell off 10 minute after putting it on child for birthday”
“Does not work”
“this thing barely glows”
“The elastic band is very thin”
“difficult to get into and out”
“My daughter is broader in the chest”
“Received defective toy”
“Cheap Feeling Fabric”
“Meh for a pajamas it should be more comfortable”