mjolnir necklace
Skip itA small market ($45K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$25.78avg listing price — sweet spot $15–$100
Price range
Great$8.05–$64.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.7%return rate — above 6% kills the launch gate
Review moat
Good1,113.91avg incumbent reviews — the moat a new listing must climb
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-0.9%90-day search growth — must beat 0% to launch
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$45K$45K/yr · 149K searches
Competition
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
13
Top-5 brand share
86%
Open market
11%
- OIDEA33%
- GuoShuang23%
- BAVIPOWER20%
- LANGHONG6%
- Eusense4%
- Baldur Jewelry3%
- Open — no brand owns it (6 brands, 11%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
OIDEA Viking Mjolnir Necklace for Men with Wolf Head King Chain Stainless Steel Viking Amulet Thors Hammer Necklace Pendant Norse Pagan Jewelry Silverblack 22 inch Chain
OIDEA$26.034.6★297 rev
BAVIPOWER Mjolnir the Thors Hammer Pendant With Wolf Heads Braided Leather Necklace Stainless Steel Authentic Norse Scandinavian Viking Jewelry BONUS ADJUSTABLE RUNE RING
BAVIPOWER$30.034.6★566 rev
GuoShuang Men Wolf head norse viking amulet thor hammer pendant necklace -stainless steel king chain
GuoShuang$27.644.6★1,294 rev
BAVIPOWER Viking Thors Hammer Mjolnir Fenrir Wolf Head Axe Pendant Talisman Amulet Powerful Protection Stainless Steel Necklace For Men Women
BAVIPOWER$32.904.5★449 rev
LANGHONG Thor Hammer Necklace Viking Necklace For Men Norse Mythology Amulet Jewelry (Antique Bronze)
LANGHONG$8.054.6★1,216 rev
Newest
by launch date
Viking Necklace Set for Men 3-Piece Norse Jewelry Thors Hammer Mjolnir Viking Axe & Spearhead Pendants with Chains Vintage Viking Gift Pouch Included
GuoShuang$10.1171 rev
OIDEA Viking Thors Hammer Necklace for Men: Vintage Viking Helm of Awe Mjolnir Pendant with Wolf Head Byzantine Chain Amulet Jewelry Gift for Men Women 24in Chain Silvergold
OIDEA$28.0493 rev
OIDEA Viking Mjolnir Necklace for Men: Punk Stainless Steel Thors Hammer Necklace Amulet Pendant Heavy Duty Wolf Head Byzantine Chain Norse Pagan Jewelry Gifts Silvergold 28
OIDEA$27.98297 rev
OIDEA Viking Mjolnir Necklace for Men: Punk Stainless Steel Thors Hammer Necklace Amulet Pendant Heavy Duty Wolf Head Byzantine Chain Norse Pagan Jewelry Gifts Silverblack 28
OIDEA$28.19297 rev
LOBON Viking Thor Hammer Necklace Nordic Vegvisir Valknut Symbol Pendant Stainless Steel Norwegian Amulet Jewelry Gift for Men Women
LOBON$16.21104 rev
Trending
90-day click momentumOIDEA Viking Mjolnir Necklace for Men: Punk Stainless Steel Thors Hammer Necklace Amulet Pendant Heavy Duty Wolf Head Byzantine Chain Norse Pagan Jewelry Gifts Silvergold 28
OIDEA$27.984.6★
OIDEA Viking Mjolnir Necklace for Men: Punk Stainless Steel Thors Hammer Necklace Amulet Pendant Heavy Duty Wolf Head Byzantine Chain Norse Pagan Jewelry Gifts Silverblack 28
OIDEA$28.194.6★
OIDEA Viking Mjolnir Necklace for Men with Wolf Head King Chain Stainless Steel Viking Amulet Thors Hammer Necklace Pendant Norse Pagan Jewelry Silver 22 inch Chain
OIDEA$25.644.6★
BAVIPOWER Viking Thors Hammer Mjolnir Fenrir Wolf Head Axe Pendant Talisman Amulet Powerful Protection Stainless Steel Necklace For Men Women
BAVIPOWER$32.904.5★
GuoShuang Wolf Head with Thor Mjolnir Pendant Necklace Stainless Steel - King Chain (20 INCH)
GuoShuang$24.334.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -0.9% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Beautifully made”
“Not heavy at all and fit perfect”
“It's decently weighted”
“has a solid feel”
“Cool designs too”
“The detail on the chain is beautiful too”
“Comfortable”
“nicer than i was expecting”
“Gift”
“Affordable prices great style”
What buyers complain about
“Looked a little different in the picture”
“Cheap”
“Broke already”
“Chains Are Not Very Durable”
“the pendants were bigger”
“The metal is a little stinky”
“Cheap”
“Cheap material, won't buy”
“which is really upsetting as I'm allergic”
“Shipped qui k. Heavier than expected”