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mira costume

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Weak search conversion (0.7%) — this niche doesn't clear our bar today.

Market size 59Growth 14Conversion 8Competition 64Returns 11Price range 94Avg price 95Brand share 46Review moat 94Quality gap 81

Avg price

Incredible$38.93

avg listing price — sweet spot $15–$100

Review moat

Great124.62

avg incumbent reviews — the moat a new listing must climb

Price range

Great$13.61–$94.15

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Market size

Good$484K

$484K/yr · 1.9M searches

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Growth

Bad-21.1%

90-day search growth — must beat 0% to launch

Returns

Bad9.3%

return rate — above 6% kills the launch gate

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Competition

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 rising

Sellers

25

Top-5 brand share

77%

Open market

18%

  • M.Zibos30%
  • Lgandpg24%
  • Linnektome11%
  • Disguise8%
  • Looksalot4%
  • XYJNYO4%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$19K8%$39K12%$58K16%$77K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 34 tracked products in this niche — three views at once, no toggling.

Demand

Weekly Amazon search volume, last 44 weeks — -21.1% search growth over the last 90 days.
250K150KSpike '25Spike '26Sep '25Oct '25Dec '25Feb '26Mar '26May '26

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall28%

“It fits fairly well”

Quality-Overall15%

“Good quality and easy to put on”

Wig/Artificial Hair Quality11%

“Fun wig, as expected”

Value For Money4%

“Very cute details and great value”

Material Quality3%

“I liked that the material feels comfortable and not cheap, and the details look really nice in person”

Stretchability/Expandability/Elasticity3%

“has a stretch to it”

Soft Feel3%

“The fabric feels soft and comfortable, perfect for sleeping or lounging around the house”

Print Quality3%

“The print is interesting and clear”

Design-Overall3%

“The design of this set is truly eye-catching”

Ease Of Use3%

“It was easy to brush as well without hair falling off”

What buyers complain about

Size-Overall22%

“Runs Small”

Color11%

“The colors werent vibrant”

Quality-Overall8%

“Cheap product”

Value For Money8%

“Looks cheap for the price”

Print Quality7%

“Th print on this shirt is grainy and blurry”

Advertised Vs Actual Product5%

“Size description was not correct”

Material Quality4%

“Material was cheap”

Thickness4%

“Little thin”

Durability4%

“Not going to last as long as it should for the prize”

Suitability Long Hair2%

“hair is stringy”

Top return reasons

Size-Overall52%
Wig/Artificial Hair Quality15%
Length5%
Quality-Overall4%
Advertised Vs Actual Product4%
Material Quality2%
Color2%
Weight Heavy2%
Product Condition2%
Value For Money1%