minion costume for kids 10-12
Skip itSoft demand (-31.3% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible95.9avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$27.40avg listing price — sweet spot $15–$100
Price range
Incredible$15.57–$44.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Competition
Bad76%top-5 click share — a locked-up shelf
Returns
Bad8.1%return rate — above 6% kills the launch gate
Market size
Bad$49K$49K/yr · 39K searches
Brand share
Bad96%top-5 brand share — brand-locked demand
Growth
Bad-31.3%90-day search growth — must beat 0% to launch
Competition
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 rising
Sellers
19
Top-5 brand share
96%
Open market
0%
- Minions49%
- WISHTEN23%
- ZapLute9%
- Spooktacular Creations8%
- Disguise7%
- Spirit Halloween4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Minions Bob Girls Cosplay Hooded Shirt with Tulle and Legging Pants Set for Toddler and Big Kids
Minions$25.644.2★18 rev
WISHTEN 5 PCS Halloween Costume for Kids Girls Goggles/Beanie/Tutu Skirt/Suspenders/Gloves Halloween Costume Accessories
WISHTEN$18.064.5★491 rev
Minions Bob Girls Cosplay Hooded Shirt with Tulle and Legging Pants Set for Toddler and Big Kids
Minions$24.774.2★18 rev
ZapLute 7Pcs Girls Yellow Costume Accessories Set Kids Halloween Cosplay Outfit with Beanie Goggles Gloves Suspenders Tutu Skirt Socks Crossbody Bag
ZapLute$15.574.5★130 rev
Disguise Bob Minion Girl Costume for Kids Official Minion Outfit with Goggles and Hat Classic Size Small (4-6x)
Disguise$24.124.5★197 rev
Newest
by launch dateZapLute 7Pcs Girls Yellow Costume Accessories Set Kids Halloween Cosplay Outfit with Beanie Goggles Gloves Suspenders Tutu Skirt Socks Crossbody Bag
ZapLute$15.57130 rev
Minions Bob Girls Cosplay Hooded Shirt with Tulle and Legging Pants Set for Toddler and Big Kids
Minions$25.6418 rev
Minions Bob Girls Cosplay Hooded Shirt with Tulle and Legging Pants Set for Toddler and Big Kids
Minions$24.7718 rev
Minions Bob Girls Cosplay Hooded Shirt with Tulle and Legging Pants Set for Toddler and Big Kids
Minions$25.8318 rev
Minions Bob Girls Cosplay Hooded Shirt with Tulle and Legging Pants Set for Toddler and Big Kids
Minions$24.8118 rev
Trending
90-day click momentumMinions Bob Girls Cosplay Hooded Shirt with Tulle and Legging Pants Set for Toddler and Big Kids
Minions$24.814.2★
Minions Bob Girls Cosplay Hooded Shirt with Tulle and Legging Pants Set for Toddler and Big Kids
Minions$24.774.2★
Minions Bob Girls Cosplay Hooded Shirt with Tulle and Legging Pants Set for Toddler and Big Kids
Minions$25.644.2★
Minions Bob Girls Cosplay Hooded Shirt with Tulle and Legging Pants Set for Toddler and Big Kids
Minions$25.834.2★
Spooktacular Creations Halloween Child Girl Cute Yellow Shirt Tutu Outfit Kids Halloween Costume Accessories Set with Hat Gloves Suspender Goggle for Holiday Dress Up Parties
Spooktacular Creations$37.434.1★
Demand & seasonality
Weekly Amazon search volume, last 88 weeks — -31.3% search growth over the last 90 days.Peak months: Sep, Oct · busiest ÷ quietest = 356.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fit nice”
“Great quality for price”
“Great price”
“Is what you expect it to be”
“so very soft”
“Works great for easy Halloween”
“Fun little costume”
What buyers complain about
“Runs small”
“Pretty disappointed that I trusted it would be as described”
“Unfortunately I received a used order”
“glasses kept coming apart”
“very cheaply made”
“The clips on the suspenders are flimsy”