mini tumbler keychain chapstick holder
Skip itA small market ($2K/yr) — this niche doesn't clear our bar today.
Review moat
Good542.03avg incumbent reviews — the moat a new listing must climb
Returns
Good2.3%return rate — above 6% kills the launch gate
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Price range
Good$4.92–$30.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good70%top-5 brand share — brands hold most of the demand
Avg price
Okay$11.65avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-23.5%90-day search growth — must beat 0% to launch
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$2K$2K/yr · 64K searches
Competition
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
17 falling
Sellers
20
Top-5 brand share
70%
Open market
24%
- ERTUNA23%
- Wchoicsy22%
- EROLPXE10%
- Altally9%
- EIiovcnya6%
- MMEYING5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 33 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Wchoicsy 8 Pack Mini Tumbler Keychain for Stanley Cup Mini Cup Keychain Chapstick Holder for Women Girls
Wchoicsy$16.904.5★277 rev
EROLPXE Mini Tumbler Keychain for Stanley Cup Cute Mini Cup Keychain Chapstick Holder for Women Men Girls (Flower)
EROLPXE$7.944.6★193 rev
ERTUNA 16Pack Mini Tumbler Keychain Accessories for Stanley Cup 2 Way Cute Charms Chapstick Lip Balm Holder for Women Purse Handbag
ERTUNA$30.964.6★509 rev
Altally Mini Tumbler Keychain Chapstick Holder Cute Stanley Cup Charms For Backpack Initial Letter Keychains For Women Girls (M Pink)
Altally$8.014.7★355 rev
20 PCS Mini Tumbler Keychain for Stanley Cup Chapstick Holder Key Chain 1.18 x 3.74 Bag Charms for Women Men Hold up to 0.8 x 3
Muyoka$26.114.7★16 rev
Newest
by launch date
Wchoicsy 8 Pack Mini Tumbler Keychain Compatible with Stanley Cup Mini Cup Keychain Chapstick Holder for Women Girls
Wchoicsy$15.00277 rev
MMEYING 7 Pack Mini Tumbler Chapstick Holder Key Chain for Handbag Backpack
MMEYING$14.563 rev
FAMIWIN 20PCS Mini Tumbler Keychains Accessories for Stanley Cup Chapstick Lip Balm Holder for Women Purse Handbag
FAMIWIN$29.3510 rev
Tcwhniev 10 Pcs Mini Tumbler Holder Keychain Holder for Cup Holder with Detachable Lid Attractive Tumbler Shape Backpack Charm for Women Men Girls Mini Cup Keychain
Tcwhniev$6.0819 rev
Vantico 8 pcs Mini Cup Chapstick Holder Keychain - Fashionable and Multifunctional Keychain Accessory for Lipstick Lip Balm and More
Vantico$13.854 rev
Trending
90-day click momentum
Thread Wallets Elastic Chapstick and Lip Gloss Holder Keychain (Black)
Thread Wallets$9.064.6★
ERTUNA Mini Tumbler Keychain Accessories for Stanley Cup 2 Way Cute Charms Chapstick Lip Balm Holder for Women Purse Handbag-Almond
ERTUNA$5.164.6★
MMEYING 7 Pack Mini Tumbler Chapstick Holder Key Chain for Handbag Backpack
MMEYING$14.565.0★
Wchoicsy 8 Pack Mini Tumbler Keychain Compatible with Owala Water Bottle Mini Cup Keychain Chapstick Lip Balm Holder for Women Girls
Wchoicsy$14.474.1★
Wchoicsy 8 Pack Mini Tumbler Keychain Compatible with Stanley Cup Mini Cup Keychain Chapstick Holder for Women Girls
Wchoicsy$15.004.5★
Demand & seasonality
Weekly Amazon search volume, last 88 weeks — -23.5% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 21.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Very well made”
“Cute colors”
“Perfect size”
“also the key chain”
“Fun to give as gifts”
“easy to use”
“As shown”
“It seems pretty durable”
“Good value”
“Cute and functional”
What buyers complain about
“kind of cheap”
“Theyre bigger than I thought too”
“the plastic and make of them is slightly cheaper looking”
“it comes apart in pieces also”
“that shouldn't be apparent with the lighter colors”
“poor value”
“One came already broken. keychain part”
“I have not been able to fully ascertain what the capacity of them”
“The description is deceiving”
“Honestly, I thought it didn't open and close”