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35

miles morales hoodie

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A small market ($3K/yr) — this niche doesn't clear our bar today.

Market size 1Growth 12Conversion 1Competition 76Returns 20Price range 85Avg price 95Brand share 38Review moat 31Quality gap 53

Avg price

Incredible$30.91

avg listing price — sweet spot $15–$100

Price range

Great$11.17–$41.92

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great39%

top-5 click share — an open shelf

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Review moat

Okay3,390.27

avg incumbent reviews — the moat a new listing must climb

Returns

Bad7.1%

return rate — above 6% kills the launch gate

Growth

Bad-25.6%

90-day search growth — must beat 0% to launch

Market size

Bad$3K

$3K/yr · 96K searches

Conversion

Bad0.1%

search→purchase rate — share of searches ending in a sale

Competition

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Brands

13 rising

Sellers

36

Top-5 brand share

82%

Open market

13%

  • Marvel32%
  • GKTOP28%
  • Dynict9%
  • FINASKASU8%
  • MACHLAB5%
  • LREUIP4%
  • Open — no brand owns it (7 brands, 13%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$1068%$21312%$31916%$426101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 37 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -25.6% search growth over the last 90 days.
20K15KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 12.5×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“well hoodie is well made”

Size-Overall15%

“size is exactly what I ordered”

Value For Money9%

“Cute for the price”

Soft Feel6%

“Soft, great price”

Comfort-Overall6%

“comfortable”

Advertised Vs Actual Product6%

“As described”

Washability4%

“Purchase this for my teenager great item good quality has been in the wash at least 20 times and it's still nice and vibrant”

Warmth3%

“warm”

Ease Of Use2%

“easy to care for”

Machine Wash Suitability2%

“great quality when washed”

What buyers complain about

Quality-Overall22%

“isnt well made”

Color14%

“It is also dark grey, not black”

Material Quality14%

“Material is very thin”

Durability6%

“Its started fallen apart worst hoodie ever do not buy waste of money garbage garbage”

Size-Overall6%

“Super big pants”

Zipper Quality6%

“Zipper in not great”

Drying Time4%

“Buyer beware; Dry clean only”

Advertised Vs Actual Product2%

“Hoodie not as described”

Sweat Resistance2%

“not the type that will make you sweat which I hate”

Arm Fit2%

“I should've got a large because my child arms are long”

Top return reasons

Size-Overall51%
Material Quality7%
Color7%
Length6%
Advertised Vs Actual Product3%
Thin3%
Quality-Overall3%
Chest Fit2%
Zipper Quality2%
Waist Fit2%