michael myers knife
Skip itA small market ($13K/yr) — this niche doesn't clear our bar today.
Review moat
Great225.89avg incumbent reviews — the moat a new listing must climb
Price range
Good$7.57–$29.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.75avg listing price — sweet spot $15–$100
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.7%return rate — above 6% kills the launch gate
Growth
Okay+5.5%90-day search growth — must beat 0% to launch
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$13K$13K/yr · 53K searches
Competition
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
60
Top-5 brand share
86%
Open market
14%
- Trick Or Treat Studios42%
- Myersmas14%
- ESMGVAR13%
- MyersCostume8%
- Surreal Entertainment5%
- Fun World5%
- Open — no brand owns it (5 brands, 14%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Trick Or Treat Studios Halloween 1978 Butcher Knife Costume Prop
Trick Or Treat Studios$29.274.5★181 rev
ESMGVAR Halloween Michael Myers Knife Party Mask Supplies Halloween Horror Movie Cosplay Rubber Horror Props (No Blood)
ESMGVAR$16.964.4★92 rev
Myersmas 2 Pack Classic Knife for Halloween Horror Movie Cosplay Horror Props
Myersmas$9.064.6★578 rev
Trick Or Treat Studios Halloween Kills Butcher Knife Costume Prop Accessory
Trick Or Treat Studios$24.684.6★375 rev
Classic Knife 2Pcs Halloween Kills Butcher Knife Prop Silver
MyersCostume$8.674.5★386 rev
Newest
by launch date
Hoappa 17.7 Inch PU Foam Chef Knife Prop with Plastic Core Large Realistic Display Knife Non-Functional Film & Costume Prop Black Handle
Hoappa$10.5549 rev
Xambop Classic Fake Knife Prop Halloween - Classic Knife Horror Movie Cosplay Costume Props for Halloween (Silver 2Pack)
Xambop$7.57136 rev
Halloween Movie Michael Myers Knife Letter Opener Officially Licensed Prop with Dulled Edges Ultimate Horror Fan Collectible and Functional Desk Tool
Surreal Entertainment$19.0631 rev
JPXH Classic Knife - Halloween Adult Costume Fake Knife Accessories(One knife)
JPXH$9.7791 rev
Rubies Halloween: Michael Myers Molded Plastic Knife Costume Accessory for Adults Mens No Size
Rubies$9.803 rev
Trending
90-day click momentum
Trick Or Treat Studios Rob Zombie Halloween Butcher Knife Costume Prop
Trick Or Treat Studios$17.385.0★
Halloween 1978 Foam Butcher Knife Prop Replica
Trick Or Treat Studios$16.244.5★
Fun World Officially Licensed Ghost Face Blood Stained Butcher Knife Costume Accessory
Fun World$8.134.4★
Trick Or Treat Studios Halloween 1978 Butcher Knife Costume Prop
Trick Or Treat Studios$29.274.5★
ESMGVAR Halloween Michael Myers Knife Party Mask Supplies Halloween Horror Movie Cosplay Rubber Horror Props (No Blood)
ESMGVAR$16.964.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +5.5% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 33.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“No complaints”
“Fair price”
“Size was good”
“Not too heavy”
“Great for cakes”
“The knife is good”
“Great gag gift for new parents”
“it worked great”
“But they are completely safe, and flexible”
“Well constructed”
What buyers complain about
“These are huge”
“its really wobbly”
“They are a typical plastic so doing real damage isn't really possible”