michael kors
Skip itWeak search conversion (0.3%) — this niche doesn't clear our bar today.
Market size
Incredible$2.4M$2.4M/yr · 7.6M searches
Competition
Incredible19%top-5 click share — an open shelf
Avg price
Good$110.10avg listing price — sweet spot $15–$100
Review moat
Good1,335.22avg incumbent reviews — the moat a new listing must climb
Growth
Okay+6.2%90-day search growth — must beat 0% to launch
Price range
Okay$14.18–$294.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay5.8%return rate — above 6% kills the launch gate
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad96%top-5 brand share — brand-locked demand
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Competition
Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.Brands
11 falling
Sellers
35
Top-5 brand share
96%
Open market
3%
- Michael Kors73%
- Versace11%
- Tory Burch6%
- Coach5%
- FEISEDY1%
- Ralph Lauren1%
- Open — no brand owns it (5 brands, 3%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 127 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Michael Kors MK2024 Adrianna II Sunglasses Black/Light Grey Gradient 57 mm
Michael Kors$58.044.7★8,749 rev
Michael Kors Womens Jet Set Small Phone Crossbody Bag Gold-Tone Hardware/Brown/Acorn
Michael Kors$117.084.6★503 rev
Michael Kors Jet Set Large Crossbody Gold-Tone Hardware/Vanilla One Size
Michael Kors$66.574.7★23,334 rev
Michael Kors MK2024 Adrianna II Sunglasses Dark Tortoise/Brown Gradient 57 mm
Michael Kors$60.374.7★8,749 rev
Michael Kors Jet Set Large Crossbody Gold-Tone Hardware/Brown One Size
Michael Kors$82.004.7★23,334 rev
Newest
by launch date
Amazon Essentials Womens Long Flap Continental Leather Wallet with Snap Closure Tan One Size
Amazon Essentials$16.4970 rev
Tory Burch Womens Miller Rectangle Sunglasses Black One Size
Tory Burch$178.060 rev
COACH Womens HC7192D Low Bridge Fit Oval Sunglasses Shiny Gold/Dark Brown Solid 57 mm
Coach$163.1711 rev
COACH Womens HC7192D Low Bridge Fit Oval Sunglasses Shiny Silver/Purple Solid 57 mm
Coach$152.2411 rev
Tory Burch Womens Miller Square Sunglasses Dark Tortoise One Size
Tory Burch$195.160 rev
Trending
90-day click momentumAmazon Essentials Womens Long Flap Continental Leather Wallet with Snap Closure Tan One Size
Amazon Essentials$16.494.5★
Michael Kors Womens Scarlett Medium Top-Zip Satchel Gold-Tone Hardware/MK Signature Semi Lux Black Vanilla/Acorn
Michael Kors$164.684.5★
Michael Kors Jet Set Large Webbing Strap Crossbody Bag Silver-Tone Hardware/Tonal MK Signature Nylon with MK Logo Webbing/Admiral/Pale Blue
Michael Kors$72.074.7★
Michael Kors Womens Scarlett Medium Top-Zip Satchel Gold-Tone Hardware/MK Signature Semi Lux Black Brown/Acorn
Michael Kors$161.144.5★
Michael Kors Swimwear Womens Solid Logo Ring Halter Top White Small
Michael Kors$55.104.2★
Demand
Weekly Amazon search volume, last 39 weeks — +6.2% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good fit”
“Great price for quality”
“Worth it”
“Love the style”
“So comfortable”
“Love the color”
“They are just what I wanted”
“Also the design is so cute”
“They seem durable”
“not flimsy or too lightweight”
What buyers complain about
“Smaller than expected”
“Not well made”
“Color is not what it seems”
“Waste of my money”
“the leather was puckering on both sides of the snap flap”
“are very delicate”
“Not Durable”
“It was obviously a previously used item”
“I dont like the style”
“Defective zipper”