metal badge holder
Skip itA small market ($40K/yr) — this niche doesn't clear our bar today.
Avg price
Great$19.74avg listing price — sweet spot $15–$100
Price range
Great$5.06–$59.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.3%return rate — above 6% kills the launch gate
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Growth
Good+34.9%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Review moat
Bad4,411.34avg incumbent reviews — the moat a new listing must climb
Market size
Bad$40K$40K/yr · 72K searches
Competition
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
15 rising
Sellers
17
Top-5 brand share
88%
Open market
10%
- GOVO68%
- IVYRISE8%
- Oaridey5%
- WELUCK5%
- MNGARISTA2%
- COOKOOKY2%
- Open — no brand owns it (9 brands, 10%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 29 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
GOVO T4 Badge Holder/Wallet - Durable Polycarbonate ID/Credit Holder with Metal Clip and 4 Cards Slot (Holds 1to 4 Cards) Black
GOVO$17.764.6★22,985 rev
GOVO T6X Badge Holder/Wallet Vertical Version Holds 1-8 Cards
GOVO$25.194.8★14 rev
GOVO T4 Badge Holder No-Clip Version - Durable Polycarbonate ID Card Holder Holds 1 to 4 Cards (Black)
GOVO$12.964.7★4,608 rev
Aluminum GOVO Badge Holder/Wallet_ Durable ID Card Holder with Metal Clip and 4 Cards Slot (Black)
GOVO$32.104.7★2,939 rev
Aluminum Badge Holder with Detachable Neck Lanyard/Strap for ID Card Working Card Name Tag (Silver)
IVYRISE$7.004.3★660 rev
Newest
by launch date
GOVO T6X Badge Holder/Wallet Horizontal Version Holds 1-8 Cards (Black with Clip)
GOVO$25.4016 rev
GOVO T1 Retractable Keychain 9.5 Oz Force 34 Steel Cable (Black 1 Pack)
GOVO$13.20104 rev
GOVO T1 Retractable Keychain 9.5 Oz Force 34 Steel Cable (Black/Red 2 Pack)
GOVO$22.40104 rev
WSJSKMWQ ID Badge Holder Durable Heavy Duty Aluminum Card Holder Metal Money Clip Holds 15 Cards for Work Police Outdoor (Black)
WSJSKMWQ$15.9132 rev
Aluminum Badge Holder Metal ID Badge Holder with Lanyard Portable Wallet with Clip and 4 Cards Slot for Business Office Work Police Outdoor Gift
WELUCK$23.5226 rev
Trending
90-day click momentum
Wallet for Men Wallet with Slim Pop Up Card Holder 9-13 Cards Bifold Minimalist Smart Wallet RFID Blocking Credit Card Holder with ID Window & Stretchable Cash Slot Compact Metal Aluminum Card Case
SEMORID$29.284.4★
typecase Tactical Wallet for Men Card Holder: Pop Up Card Case Genuine Leather Smart RFID Blocking Slim Minimalist Thin Front Pocket - 9-13 Card Capacitiy ID Window Money Clip (Brown)
typecase$36.064.5★
Airtag Wallet for Men Mens Smart Wallet for Air Tag RFID Blocking Minimalist Bifold Pop Up Aluminum Credit Card Case Holder 12+ Cards with ID Window Gift for Men No Airtag Included Carbon Fiber
KIKVES$29.114.6★
GOVO T6X Badge Holder/Wallet Vertical Version Holds 1-8 Cards
GOVO$25.194.8★
GOVO T6X Badge Holder/Wallet Horizontal Version Holds 1-8 Cards (Black with Clip)
GOVO$25.404.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +34.9% search growth over the last 90 days.Peak months: May · busiest ÷ quietest = 1.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Solid product”
“Durable material”
“Fair price”
“As described”
“Easy to use”
“perfect size for your pocket”
“Perfect size”
“well constructed”
“the retractable works great”
What buyers complain about
“Broke in a week”
“Not well made”
“Way to small”
“Heavy & Bulky”
“Stopped retracting”
“Almost impossible to get off”
“Not heavy duty”
“poor cover materials”
“Slightly thicker than some retractable tethers”
“Overpriced”