merrell
Skip itWeak search conversion (0.3%) — this niche doesn't clear our bar today.
Competition
Incredible15%top-5 click share — an open shelf
Avg price
Great$82.82avg listing price — sweet spot $15–$100
Market size
Good$656K$656K/yr · 2.7M searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+14.8%90-day search growth — must beat 0% to launch
Price range
Okay$35.77–$189.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Review moat
Bad4,433.79avg incumbent reviews — the moat a new listing must climb
Returns
Bad10.4%return rate — above 6% kills the launch gate
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Competition
Clicks spread well past the top 5 (15% combined) — an open shelf where new products get seen.Brands
15 rising
Sellers
188
Top-5 brand share
87%
Open market
9%
- Merrell63%
- Columbia7%
- SHULOOK6%
- Amazon Essentials6%
- NORTIV 85%
- OL OUTJET LEGEND4%
- Open — no brand owns it (9 brands, 9%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 173 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SHULOOK Mens Waterproof Hiking Boots Non-Slip Lightweight Mid Top Ankle Boot Breathable Hiker Trekking Shoes
SHULOOK$41.674.4★1,383 rev
OL OUTJET LEGEND Mens Waterproof Hiking Shoes Leather Comfortable Lightweight Anti-Slip Outdoor Walking Work Sneakers Black
OL OUTJET LEGEND$39.244.3★1,080 rev
Merrell Mens Moab 3 Hiking Shoe Walnut 11 Medium
Merrell$95.824.6★14,615 rev
Merrell Mens Moab 3 Hiking Shoe Walnut 13 Medium
Merrell$105.304.6★14,615 rev
Merrell Mens Moab 3 Hiking Shoe Black Night 10 Medium
Merrell$83.894.6★14,615 rev
Newest
by launch date
Adidas Mens Terrex Anylander Hiking Tent Green/Carbon/Olive Strata 10.5
adidas$56.142,427 rev
Amazon Essentials Mens Waterproof Hiking Shoes with Memory Foam Insole Tan Multi 9
Amazon Essentials$35.77164 rev
Amazon Essentials Mens Waterproof Hiking Shoes with Memory Foam Insole Tan Multi 7
Amazon Essentials$36.07164 rev
Amazon Essentials Mens Waterproof Hiking Shoes with Memory Foam Insole Tan Multi 7.5
Amazon Essentials$37.54164 rev
Amazon Essentials Mens Waterproof Hiking Shoes with Memory Foam Insole Black 10.5
Amazon Essentials$39.52164 rev
Trending
90-day click momentum
Amazon Essentials Mens Waterproof Hiking Boot with Memory Foam Insole Tan Multi 8.5
Amazon Essentials$39.684.4★
Merrell Boys MOAB 2 LOW LACE Shoe bark brown 2 W US Little Kid
Merrell$48.414.6★
Merrell Mens Moab Speed 2 Waterproof Carbon Fiber Work Construction Shoe Light Brown 8.5
Merrell$125.744.3★
Merrell Moab Speed 2 Mid Waterproof Hiking Shoe Grey/Gunsmoke 4 US Unisex
Merrell$68.054.5★
Merrell Moab Speed 2 Mid Waterproof Hiking Shoe Grey/Gunsmoke 11 US Unisex
Merrell$76.454.5★
Demand & seasonality
Weekly Amazon search volume, last 58 weeks — +14.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Incredibly comfortable”
“The fit is accurate”
“Excellent product”
“Good for the price”
“Waterproof Great”
“Nice Hiking Boot”
“They seem to hold up well”
“There is a bit of a spring in the heel provided by them, which is a nice little bonus”
“grippy sole to protect your feet”
“the shoe is very sturdy”
What buyers complain about
“Runs large”
“no waterproofing”
“I mean literally falling apart”
“Uncomfortable right out of the box”
“Not as good of a quality as expected”
“Waste of money”
“causing my toe to rub A LOT”
“Hard as a rock”
“They are a bit heavy compared to other hiking shoes”
“Poor cushioning”