merax
Skip itWeak search conversion (0.4%) — this niche doesn't clear our bar today.
Competition
Incredible19%top-5 click share — an open shelf
Avg price
Good$129.41avg listing price — sweet spot $15–$100
Brand share
Good70%top-5 brand share — brands hold most of the demand
Growth
Good+23.0%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.2%return rate — above 6% kills the launch gate
Review moat
Bad5,384.12avg incumbent reviews — the moat a new listing must climb
Market size
Bad$73K$73K/yr · 128K searches
Price range
Bad$50.30–$448.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Competition
Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.Brands
34 rising
Sellers
73
Top-5 brand share
70%
Open market
26%
- Merax28%
- Amazon Basics18%
- LONG VACATION12%
- Coolife8%
- Cosbarn4%
- Joyway4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 124 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LONG VACATION 6 Piece Luggage Set Carry on Suitcase with ABS+PC hardshell Spinner Wheels & YKK Zipper TSA Lock (BEIGE-BROWN 6 piece set)
LONG VACATION$149.624.6★5,145 rev
Merax Luggage Sets 3 Piece Hardshell 8 Spinner Wheels Lightweight Suitcase Corner Guards Travel Luggage (Black brown 20IN 24IN 28IN)
Merax$90.474.5★2,569 rev
Luggage 3 Pcs ABS Hardside Luggage Sets Spinner Wheels Suitcases
Merax$79.274.5★2,556 rev
Amazon Basics 2-Piece Hardside Luggage Set (21 Carry-on 30) Expandable Suitcases with Spinner Wheels Scratch-Resistant Surface Black
Amazon Basics$113.124.4★2,539 rev
Joyway Luggage Set 7 Piece Suitcase Sets with Spinner Wheel Hardside Expandable Travel Laggage with TSA Lock (18/20/24/28 White
Joyway$188.274.6★1,523 rev
Newest
by launch date
Hardside Luggage Sets Lightweight Stripes Suitcase with Spinner Wheels Beige-220
Merax$84.332,556 rev
Merax Luggage Sets 3-Piece Hardshell with Spinner Wheels Lightweight Suitcase with Corner Guards (Green 20/24/28)
Merax$90.782,569 rev
Hoteel Luggage Sets 6 Piece ABS+PC Hardside 4-Year Warranty Luggage Set with Spinner Wheels TSA Lock Lightweight Carry on Luggage 16/20/24/28 Suitcase with Duffel & Organizer Beige
Hoteel$114.61113 rev
Hoteel Luggage Sets 5 Piece ABS+PC Hardside 4-Year Warranty Luggage Set with Dual-Spinner Wheels TSA Lock Lightweight Carry on Luggage 20/24/28 Suitcase with Duffel & Organizer Dark Blue
Hoteel$126.94113 rev
Travelers Choice Pagosa Hardshell Expandable Luggage with Spinner Wheels Black 2-Piece Set (22/27)
Traveler's Choice$148.125,329 rev
Trending
90-day click momentum
Suitour Luggage Sets 6 Piece 20-inch Carry-on and 24 inch28 inch Checked Suitcase Set with Cosmetic Case and Expandable Travel Duffle Bags Set(Rose Gold)
Suitour$140.794.8★
Amazon Basics 3-Piece Luggage Set with Spinner Wheels Including 22 Expandable Hardside Carry-On Suitcase 15-inch Tote Bag and 10-inch Compact Travel Bag Black
Amazon Basics$57.424.6★
Amazon Basics 30 Hardside Large Checked Luggage Hardshell Suitcase With Four Multi-directional Wheels Expandable For Up to 15% More Space Scratch-Resistant Shell Black
Amazon Basics$90.324.3★
Hoteel Luggage Sets 6 Piece ABS+PC Hardside 4-Year Warranty Luggage Set with Spinner Wheels TSA Lock Lightweight Carry on Luggage 16/20/24/28 Suitcase with Duffel & Organizer Beige
Hoteel$114.614.6★
Eeeza Luggage Sets 6 Piece Suitcases with Wheels ABS Hard Case Suitcases with Spinner Wheels Durable Travel Luggage(Orange 6 Piece Set(16/20/24/28))
Eeeza$135.914.7★
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — +23.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality set”
“Excellent value”
“Durable materials strong”
“Beautiful and very sturdy set we love ours”
“It fit everything I needed”
“The color is bright”
“great wheels”
“As described”
“Easy to use”
“Easy to roll very lightweight”
What buyers complain about
“The zipper doesnt work properly”
“did not hold up”
“Cheaply made”
“Too small”
“Wheels not rolling properly”
“Handle Broke”
“Very flimsy”
“color may not be as advertised”
“Lock doesn't work”
“No expansion possibility”