mens mock turtleneck long sleeve shirts
Skip itSoft demand (-68.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$18.58avg listing price — sweet spot $15–$100
Price range
Great$11.80–$29.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Market size
Okay$159K$159K/yr · 882K searches
Review moat
Bad5,200.67avg incumbent reviews — the moat a new listing must climb
Brand share
Bad95%top-5 brand share — brand-locked demand
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Returns
Bad10.5%return rate — above 6% kills the launch gate
Growth
Bad-68.7%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
12
Top-5 brand share
95%
Open market
3%
- Utopia Wear30%
- Amazon Essentials25%
- COOFANDY22%
- Poriff10%
- NY Threads7%
- Sailwind2%
- Open — no brand owns it (2 brands, 3%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Utopia Wear Turtleneck Men Slim Fit UPF 50+ Lightweight Pullover Sweater Long Sleeves Top Large Black
Utopia Wear$12.934.5★14,238 rev
Amazon Essentials Mens Slim Fit Turtleneck Shirt Black X-Large
Amazon Essentials$16.554.4★312 rev
Poriff Mens Basic Turtleneck Pullover Melange Colored Slim Fit Long Sleeve Sweater Black M
Poriff$16.594.4★27,239 rev
COOFANDY Mock Turtleneck for Men Heavy Weight Cotton Short Sleeve Mock Neck Shirt Dress Casual Stretch T-Shirts Basic Regular Shirt Tops Black
COOFANDY$16.484.2★489 rev
NY Threads Mens Ribbed Turtleneck Slim Fit Pullover Casual Long Sleeves Basic Top Medium Black
NY Threads$15.254.4★1,216 rev
Newest
by launch dateAmazon Essentials Mens Slim Fit Turtleneck Shirt Black X-Large
Amazon Essentials$16.55312 rev
Hrbtens Men Casual Turtleneck Slim Fit Basic Tops Lightweight Thin Pullover Sweater Long Sleeve Underwear Male Blouse T-Shirt Blue
Hrbtens$11.80442 rev
COOFANDY Mock Turtleneck for Men Heavy Weight Cotton Short Sleeve Mock Neck Shirt Dress Casual Stretch T-Shirts Basic Regular Shirt Tops Black
COOFANDY$16.48489 rev
Mens Mock Turtleneck Short Sleeve Soft Lightweight Casual Basic T-Shirts Solid Pullover Tops Black
Lexiart$16.36320 rev
Sailwind Mens Mock Turtleneck Long Sleeve T Shirts Basic Slim Fit Pullover Sweater Thermal Lightweight Tees Black
Sailwind$14.92380 rev
Trending
90-day click momentum
Amazon Essentials Mens Long-Sleeve Soft Touch Cotton Blend Turtleneck Sweater Black X-Small
Amazon Essentials$26.234.5★
Amazon Essentials Mens Slim Fit Turtleneck Shirt Black X-Large
Amazon Essentials$16.554.4★
Amazon Essentials Mens Long-Sleeve Soft Touch Cotton Blend Turtleneck Sweater Black XX-Large
Amazon Essentials$25.634.5★
COOFANDY Mens Mock Turtleneck Sweater Short Sleeve Casual Basic Tops Ribbed Knit Pullover Solid Tee All Black Small
COOFANDY$24.154.6★
Hrbtens Men Casual Turtleneck Slim Fit Basic Tops Lightweight Thin Pullover Sweater Long Sleeve Underwear Male Blouse T-Shirt Blue
Hrbtens$11.804.3★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -68.7% search growth over the last 90 days.Peak months: Feb, Nov, Dec · busiest ÷ quietest = 8.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent fit”
“Good Quality”
“Material feels comfortable however I would order a size or perhaps two sizes larger”
“Very comfortable”
“Worth it”
“It kept me warm”
“Nice and soft”
“Color is perfect”
“Fabric is stretchy”
“Good fit, thicker cloth”
What buyers complain about
“Too short”
“Neck is WAY to long”
“Shirt material”
“The quality feels a bit lacks Its flimsy”
“Nice sweater, fits perfectly except for the sleeves, they are a bit too long”
“Collar is weak”
“Recieved the product with bleach stains and ruined”
“Very thin”
“not so pricey”
“I did get the appropriate color its really hard to measure up black”