mens face mask
Skip itSoft demand (-26.1% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.8%return rate — above 6% kills the launch gate
Avg price
Good$14.39avg listing price — sweet spot $15–$100
Price range
Good$6.21–$27.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good72%top-5 brand share — brands hold most of the demand
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Market size
Okay$151K$151K/yr · 388K searches
Review moat
Bad7,045.33avg incumbent reviews — the moat a new listing must climb
Growth
Bad-26.1%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
22 falling
Sellers
73
Top-5 brand share
72%
Open market
23%
- Geyoga16%
- Cmonie16%
- Botack16%
- ROXUN15%
- Xeoxarel9%
- Hymeiluely4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 33 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
6 Packs Ski Mask Sun UV Protection Hood Breathable Balaclava Face Mask for Men Women - Motorcycle Fish (6Pcs Color M One size)
Cmonie$20.844.5★351 rev
Geyoga 6 Pieces Summer UV Protection Cooling Neck Gaiter Face Clothing Neck Gaiter Mask Scarf Sunscreen Breathable Bandana(Classic Color)
Geyoga$9.604.4★10,809 rev
Xeoxarel 6 Pieces Balaclava Face Mask Ski Cooling Neck Gaiter UV Protector Motorcycle Scarf for Men/Women Black
Xeoxarel$9.844.6★1,161 rev
Botack Balaclava Ski Mask Sun UV Protection Breathable Full Head Face Mask for Men Women Skiing Cycling Grey
Botack$8.774.3★5,690 rev
ROXUN Ski Mask Balaclava Shiesty Motorcycle Summer Cooling Breathable UV Protector for Men/Women Black
ROXUN$7.004.6★2,521 rev
Newest
by launch date
ROXUN Balaclava Cycling Face Mask Summer Cooling Ice Silk Mesh Moto Sun Protection Ski for Men Women Black
ROXUN$9.8193 rev
LUOLIIL VOE Cooling Balaclava Face Mask for Men Women Summer Ice Silk Full Face Cover Sun UV Protection for Motocycle Cycling (Black)
LUOLIIL VOE$13.0640 rev
4 Pcs Cooling Summer Balaclava face Mask with Breathable Holes Sun face Shield UV Protection Full Head Mask for Men Women (US Alpha One Size Multicolor)
M-YOUNG$15.8118 rev
Cooling Breathable Balaclava Full Face Mask with Wide Brim Sun UV Protection Hood for Men Women Fishing Motorcycle Skiing (US Alpha One Size Khaki)
Hymeiluely$10.0766 rev
Fuinloth Neck Gaiter 6 Pack Face Mask Bandana Fishing Cooling Sun Protection Scarf for Men Women Black+Green+Camo+Sand+Brown+White
Fuinloth$11.921,051 rev
Trending
90-day click momentumLUOLIIL VOE Cooling Balaclava Face Mask for Men Women Summer Ice Silk Full Face Cover Sun UV Protection for Motocycle Cycling (Black)
LUOLIIL VOE$13.064.6★
ROXUN Balaclava Cycling Face Mask Summer Cooling Ice Silk Mesh Moto Sun Protection Ski for Men Women Black
ROXUN$9.814.5★
Botack Balaclava Face Mask Sun UV Protection Breathable Full Head Mask for Men Women Skiing Cycling
Botack$16.434.3★
Summer Balaclava Face Mask with Breathable Holes Sun Face Shield UV Protection Full Head Mask for Men Women Fishing Cycling (US Alpha Large Dark Grey-pro)
Hymeiluely$9.774.4★
ROXUN Ski Mask Balaclava Shiesty Motorcycle Summer Cooling Breathable UV Protector for Men/Women Black
ROXUN$7.004.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -26.1% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 3.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“seems to be well made”
“Excellent fit”
“Comfortable to wear”
“Keeps you warm”
“Excellent price”
“Lightweight and breathable”
“As described”
“Smooth and comfortable”
“Material is very soft”
“Lightweight and breathable”
What buyers complain about
“Too short”
“It is not thick in material ans can see higher quality ones being a better choice for those who plan to use it for long term and consistently”
“A bit cheap”
“To Thin”
“Smells awful”
“Cheap material”
“Won't Keep You Warm”
“It's not white”
“Complete waste of time & money”
“Stretches out immediately”