melanie martinez costume
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$31.40avg listing price — sweet spot $15–$100
Price range
Great$10.25–$72.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.0%return rate — above 6% kills the launch gate
Review moat
Okay2,570.78avg incumbent reviews — the moat a new listing must climb
Growth
Bad-23.4%90-day search growth — must beat 0% to launch
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Competition
Bad89%top-5 click share — a locked-up shelf
Market size
Bad$2K$2K/yr · 10K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 flat
Sellers
30
Top-5 brand share
100%
Open market
0%
- Generic80%
- Melanie Martinez11%
- Todollcos4%
- Miuphro3%
- RIP-IT2%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Printed Mask Costume for Adults Nymph Portals Face Mask- mask or Anime costume Mask & Ears (PINK)
Generic$23.114.4★162 rev
Melanie Mask with Strap Costume for Adults - Nymph Portals Face Mask - mask or Anime costume - Mask & Ears & Strap- (New Model)
Generic$25.054.6★15 rev
Printed Mask Costume for Adults Nymph Portals Face Mask- mask or Anime costume Mask & Ears (WHITE)
Generic$23.164.4★162 rev
Melanie Martinez Unisex Adult Portals Album T-Shirt Black Medium US
Melanie Martinez$19.654.6★395 rev
Todollcos Party Mask with Four Eyes Two Ears 3D Baby Face Model Adult Women PVC Headgear For Fan Gift Halloween Masquerade Props
Todollcos$10.253.9★21 rev
Newest
by launch dateMelanie Mask with Strap Costume for Adults - Nymph Portals Face Mask - mask or Anime costume - Mask & Ears & Strap- (New Model)
Generic$25.0515 rev
Melanie Martinez Evil Bunny Crop Hoodie Charcoal Grey Medium
Melanie Martinez$50.1825 rev
Todollcos Party Mask with Four Eyes Two Ears 3D Baby Face Model Adult Women PVC Headgear For Fan Gift Halloween Masquerade Props
Todollcos$10.2521 rev
Printed Mask Costume for Adults Nymph Portals Face Mask- mask or Anime costume Mask & Ears (PINK)
Generic$23.11162 rev
Printed Mask Costume for Adults Nymph Portals Face Mask- mask or Anime costume Mask & Ears (WHITE)
Generic$23.16162 rev
Trending
90-day click momentum
Womens/Girls Defense Softball Fielders Face Mask | Youth | Black
RIP-IT$38.024.7★
ASAki CE350N Hema Fencing Mask with Removable Liner&350N Stab-Proof Fabric.Impact Resistance Breathable & Adjustable for Hema Gear (M)
Generic$72.814.6★
Miuphro Multiple Colour KN95 Face Mask 50 Pcs 5 Layers Safety KN95 Masks Disposable Masks Respirator for Outdoor(Pink Blue Red Purlpe Grey)
Miuphro$20.424.6★
Melanie Martinez Evil Bunny Crop Hoodie Charcoal Grey Medium
Melanie Martinez$50.184.5★
Printed Mask Costume for Adults Nymph Portals Face Mask- mask or Anime costume Mask & Ears (WHITE)
Generic$23.164.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -23.4% search growth over the last 90 days.Peak months: Jul, Aug, Sep · busiest ÷ quietest = 36.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“The quality of the mask is really good”
“Fits my 9 year old great”
“very great for softball”
“Good deal”
“They are thick; Ive tried them out and theyre fine”
“it was easier to get them in”
“I think they work well for use in a cool environment”
“They are sturdy and wrapped by color so you can give a color to each family member, five different colors 10 a piece, great job”
“so I used h0t glue perfect”
“they feel very sturdy”
What buyers complain about
“I will say the color is lighter than the image so I had to paint it”
“it takes forever to dry”
“hard to adjust when you have a big nose”
“they are very uncomfortable”
“Glue sucks”
“mask is lighter than advertised”
“Glue doesnt work”