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megan wig

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A small market ($0/yr) — this niche doesn't clear our bar today.

Market size 0Growth 18Conversion 0Competition 0Returns 12Price range 95Avg price 84Brand share 0Review moat 95Quality gap 65

Review moat

Incredible90.2

avg incumbent reviews — the moat a new listing must climb

Price range

Incredible$16.50–$20.65

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$18.47

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Bad-14.5%

90-day search growth — must beat 0% to launch

Returns

Bad9.1%

return rate — above 6% kills the launch gate

Market size

Bad$0

$0/yr · 13K searches

Conversion

Bad0.0%

search→purchase rate — share of searches ending in a sale

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Competition

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

6

Top-5 brand share

100%

Open market

0%

  • HUNIGIR33%
  • HiFen28%
  • Wiggy Mermaid16%
  • PWEINCY12%
  • IEBIYO11%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$020%$030%$040%$01101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -14.5% search growth over the last 90 days.
3K2KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 48.9×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Wig/Artificial Hair Quality50%

“Nice costume wig for the price”

Hair Styling50%

“Looks like real hair”

Top return reasons

Wig/Artificial Hair Quality49%
Size-Overall17%
Color12%
Quality-Overall7%
Shape/Style7%
Advertised Vs Actual Product6%
Suitability Curly Hair3%