matilda costume
Skip itA small market ($9K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$24.37avg listing price — sweet spot $15–$100
Price range
Great$5.22–$48.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Review moat
Okay2,234.42avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Returns
Bad10.3%return rate — above 6% kills the launch gate
Growth
Bad-40.7%90-day search growth — must beat 0% to launch
Market size
Bad$9K$9K/yr · 58K searches
Competition
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
16 rising
Sellers
28
Top-5 brand share
76%
Open market
21%
- French Toast37%
- AwwwCos17%
- GORLYA9%
- MISS FANTASY9%
- HJZHII4%
- Vioyrie4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
French Toast Girls Short Sleeve 2-Fer Pleated Dress Navy 6
French Toast$13.944.5★2,763 rev
GORLYA Girls Short Sleeve Casual Vintage Peter Pan Collar Fit and Flare Skater Party Dress with Pockets (GOR1006 9-10Y Navy)
GORLYA$22.444.6★3,389 rev
MISS FANTASY Cosplay Tie for Halloween Party Unisex Adult & Kids Necktie Costume Accessory (Red and Gold)
MISS FANTASY$5.224.7★6,969 rev
AwwwCos Top Tie Only the Musical Cosplay Gray Costume Woolen School Jacket JK Uniform Party Outfit Women
AwwwCos$30.375.0★3 rev
AwwwCos The Musical Cosplay Gray Costume School Uniform Dress Uniform Suit Skirt Tie Halloween Party Outfit 110
AwwwCos$46.744.4★44 rev
Newest
by launch date
LessonZoo Summer Dress for Girls Doll Collar A Line Swing Party Dresses with Pocket for Kids Back to School Aged 5-14 Years(Navy Blue 11-12 Years)
LessonZoo$22.3628 rev
RESA Womens Matilda Dress Polo XL
RESA$46.724 rev
HJZHII 2PCS Red Bow Headbands Red Hairs Bow Headband Thin Hair Headband Christmas Costume for Women Girls Birthday Christmas Costume Party Daily Decor Cosplay Hair Accessories Gift
HJZHII$5.7722 rev
Pink Peter Pan Collar Dresses Girls Vintage Dress Midi Church Dress 11-12 Years
Remimi$17.08120 rev
Dressy Daisy Nun Dress Halloween Costume Outfit Black Robe with White Collar and Headpiece for Little Kids Girls Size 6-8 M
Dressy Daisy$25.8610 rev
Trending
90-day click momentumLessonZoo Summer Dress for Girls Doll Collar A Line Swing Party Dresses with Pocket for Kids Back to School Aged 5-14 Years(Navy Blue 11-12 Years)
LessonZoo$22.364.1★
RESA Womens Matilda Dress Polo XL
RESA$46.723.8★
Dressy Daisy Nun Dress Halloween Costume Outfit Black Robe with White Collar and Headpiece for Little Kids Girls Size 6-8 M
Dressy Daisy$25.864.0★
Kids Musical Cosplay Costume Outfit Girls School Uniform Suit Jacket Shirt Skirt Tie Halloween Party Stage Full Set (Small)
Todollcos$48.474.2★
Vioyrie Matilda Costume Gray School Uniform Matilda the Musical Cosplay Suit Halloween Outfit Coat Shirt Skirt Set (Gray Suit Small)
Vioyrie$41.830.0★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -40.7% search growth over the last 90 days.Peak months: Mar, Sep, Oct · busiest ÷ quietest = 19.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Fits great, perfect for the school uniform my kids have to wear”
“the designs are fabulous”
“It's fabulous the colors are lovely”
“The upside is that its super comfortable, lightweight, and easy for kids to move around in”
“its actually very soft”
“looks just like the photos style-wise”
“looks just like the photos style-wise”
“Made of soft durable fabric that is sure to last all season”
“Super soft And great for warm weather”
What buyers complain about
“Sizing unclear”
“Misleading Description”
“thicker material. almost like a canvas or stiffer cotton.”