maroon beanie
Skip itSoft demand (-78.8% this quarter) — this niche doesn't clear our bar today.
Brand share
Great45%top-5 brand share — no brand owns this niche
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Price range
Good$5.21–$36.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.09avg listing price — sweet spot $15–$100
Returns
Okay3.7%return rate — above 6% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad8,259.93avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$11K$11K/yr · 52K searches
Growth
Bad-78.8%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
35 rising
Sellers
58
Top-5 brand share
45%
Open market
51%
- ROYBENS13%
- Gelante9%
- Top Level8%
- HIWIND8%
- Revony6%
- Home Prefer4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 44 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ROYBENS Swag Wool Knit Cuff Short Fisherman Beanie for Men Women Winter Warm Hats Wine Red
ROYBENS$12.094.4★5,122 rev
Top Level Beanie Men Women - Unisex Cuffed Plain Skull Knit Hat Cap Burgundy
Top Level$7.494.6★23,425 rev
HIWIND Beanie for Men Women Knit Cuffed Winter Beanies Skull Cap Hat Wine Red
HIWIND$5.214.7★32 rev
Essential Knit Beanie Soft Lightweight Comfort in Fun Colors Maroon
Revony$12.984.3★1,045 rev
Home Prefer Mens Winter Hats Thick Knit Cuff Beanie Cap Warm Stocking Beanie Hat Burgundy
Home Prefer$12.754.4★240 rev
Newest
by launch date
Beanie Fleece Lined Soft for Men Women | Winter Hats Warm Double Layered Stylish Knited Cuffed Plain Beanie Skull Cap - Maroon
THE CAP COMPANY$15.3312 rev
Beanie for Men Women | Cuffed Thick Soft Knitted Unisex Winter Hat Beanies Skull Cap - Wine
THE CAP COMPANY$9.7519 rev
HIWIND Beanie for Men Women Knit Cuffed Winter Beanies Skull Cap Hat Wine Red
HIWIND$5.2132 rev
Winter Fleece Beanie Wide Double-Layer Brim Warm Skull Cap Windproof Lightweigh Sleep Hat for Men Women (Burgundy)
SRLLBBY$7.1081 rev
Seamless Beanie Hat for Men Women Wool Fisherman Beanies Unisex Cuffed Knit Warm Winter Hats Skull Cap Ski Caps Wine Red
Simapu$12.3367 rev
Trending
90-day click momentum
Style Republic Womens Ribbed Cuff Beanie 100% Cashmere Soft & Stretchy with Ribbed Edge Warm Hat for Winter (Maroon)
Style & Republic$36.744.3★
Beanie Fleece Lined Soft for Men Women | Winter Hats Warm Double Layered Stylish Knited Cuffed Plain Beanie Skull Cap - Maroon
THE CAP COMPANY$15.334.7★
Carhartt Mens Knit Cuffed Beanie Brown One Size
Carhartt$19.964.8★
Beanie for Men Women | Cuffed Thick Soft Knitted Unisex Winter Hat Beanies Skull Cap - Wine
THE CAP COMPANY$9.754.5★
JYxingchi Wool Fisherman Beanies for Men Women Short Cuff Knit Beanie Winter Warm Hats Trawler Hat Stylish Watch Cap Red
JYxingchi$8.424.5★
Demand
Weekly Amazon search volume, last 27 weeks — -78.8% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Warm hat”
“Good quality”
“The fit is comfortable”
“Color is accurate and looks good”
“so comfortable”
“The quality is great soft and thick”
“Warm hat, thick, great looking quality hat”
“Good value”
“Great cotton material”
“Very durable”
What buyers complain about
“Too big”
“The price is average”
“Wrong color”
“arrived with small hole that's visible”
“Lower quality and developed a hole on top center after just one wash”
“Not Durable”
“It doesn't have a liner but”
“When I first opened the package I was worried about how thin it is”
“keep in mind it isn't going to keep your head especially warm”
“Hasn't stretched out”