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mario blanket

Worth a look56/100

mario blanket shows a fragmented shelf (top 5 take 26% of clicks), but a small market ($41K/yr) keeps it on the watch list.

Market/yr

$41K

Growth (1y)

+297.5%

Products

71

Brands

12

was 10 a year ago

Sellers

48

Price range

$6.59–$40.96

Returns

1.8%

Rating

4.6★

56/100

Worth a look

Scored 56/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
2
×0.30
Growth
85
×0.30
Competition
89
×0.20
Quality gap
31
×0.10
Returns
85
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +297.5% year over year.
12K6KHoliday '24Prime Day '25Holiday '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Nov, Dec · busiest ÷ quietest = 4.5×

Competition

22%Nintendo
  • Nintendo22%
  • Accutime18%
  • Get Trend18%
  • Komar Kids13%
  • Isaac Morris Limited11%
  • Super Mario8%
  • Other (6 brands)10%

Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen. 12 brands and 48 sellers compete here.

Brands

12 rising

was 10 a year ago

Sellers

48

Top 5 brand share

82%

#ProductBrandPriceRatingReviewsClick shareTrend
10Isaac Morris Limited$12.804.3★293%rising
12Isaac Morris Limited$12.944.8★672%rising
15Isaac Morris Limited$12.804.3★292%rising

Product shelf

All 71 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall18%

“Fit is snug as expected”

Quality-Overall16%

“Quality is solid for everyday use”

Material Quality6%

“The material is incredibly soft”

Value For Money5%

“Worth the price”

Design-Overall5%

“* Cute character design”

Color5%

“has bright colors”

Advertised Vs Actual Product5%

“Just as advertised”

Soft Feel4%

“The material is soft”

Durability4%

“Soft and durable”

Comfort-Overall3%

“stil comfortable”

What buyers complain about

Size-Overall17%

“big size it's a bit big”

Quality-Overall12%

“Poor quality”

Value For Money10%

“Not even worth the money u spend on it”

Durability8%

“Ripped the first day”

Instructions/User Manual/Troubleshooting6%

“It was a little confusing on how to set the time”

Touch/Button Controls6%

“Touch screen is sensitive”

Functionality-Overall5%

“Doesn't work”

Thickness2%

“very thin and cheap”

Material Quality2%

“The material was kind of cheap looking”

Weight Heavy2%

“A little heavier”

Top return reasons

  • Size-Overall61%
  • Material Quality4%
  • Length4%
  • Functionality-Overall3%
  • Advertised Vs Actual Product3%
  • Quality-Overall3%
  • Value For Money2%
  • Wrist Fit2%
  • Defective Material/Parts2%
  • Product Condition1%

Data scraped July 8, 2026 · Marketplace baseline: 4.4★ avg rating · $22.65 median price · 2.2% median returns across 14,117 tracked niches.