mardi gras scarf
Skip itSoft demand (-94.5% this quarter) — this niche doesn't clear our bar today.
Brand share
Great52%top-5 brand share — no brand owns this niche
Competition
Great36%top-5 click share — an open shelf
Review moat
Good603.82avg incumbent reviews — the moat a new listing must climb
Price range
Good$5.16–$30.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$11.13avg listing price — sweet spot $15–$100
Returns
Bad10.2%return rate — above 6% kills the launch gate
Market size
Bad$20K$20K/yr · 47K searches
Growth
Bad-94.5%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
24 rising
Sellers
26
Top-5 brand share
52%
Open market
43%
- Lastclream19%
- Frienda13%
- Rthjsfj7%
- Saiusloa7%
- GERINLY6%
- FYQZVI5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 33 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Saiusloa Neck Scarf For Womens Silky Head Scarves Hair Bandanas Square Scarf Fashion Accessories lightweight 27.5 * 27.5inch-6
Saiusloa$7.894.6★775 rev
Lastclream Mardi Gras Long Ribbon Scarves for Women Jacquard Weave Retro Twill Satin Scarf for Hair 50 (Rhombic)
Lastclream$5.604.7★24 rev
Lastclream Long Mardi Gras Ribbon Scarves for Women Jacquard Weave Retro Twill Satin Scarf for Hair 50 (Mardi Gras - White)
Lastclream$5.364.7★24 rev
FYQZVI Mardi Gras Purse Scarf Handbags For Women Scarfs Bags Band Hair Neck Scarves Silky Long Thin Satin Headscarf Fashion
FYQZVI$8.794.7★37 rev
Frienda Mardi Gras Outfit for Women Mardi Gras Poncho Scarf Shawl Costume Apparel Accessories Masquerade Party(1)
Frienda$10.604.4★397 rev
Newest
by launch dateFYQZVI Mardi Gras Purse Scarf Handbags For Women Scarfs Bags Band Hair Neck Scarves Silky Long Thin Satin Headscarf Fashion
FYQZVI$8.7937 rev
Lastclream Mardi Gras Long Ribbon Scarves for Women Jacquard Weave Retro Twill Satin Scarf for Hair 50 (Rhombic)
Lastclream$5.6024 rev
Lastclream Long Mardi Gras Ribbon Scarves for Women Jacquard Weave Retro Twill Satin Scarf for Hair 50 (Mardi Gras - White)
Lastclream$5.3624 rev
Lastclream Long Mardi Gras Ribbon Scarves for Women Jacquard Weave Retro Twill Satin Scarf for Hair 50 (Mardi Gras - Stripe)
Lastclream$5.2024 rev
Lastclream Long Mardi Gras Ribbon Scarves for Women Jacquard Weave Retro Twill Satin Scarf for Hair 50 (Mardi Gras - Yellow)
Lastclream$5.1624 rev
Trending
90-day click momentum
NVSGHS Mardi Gras Pashmina Shawls Wraps for Women Winter Fashion Scarf for Evening Dresses Wedding
NVSGHS$17.970.0★
Floerns Womens Sequin Bandana Square Scarf Silk Scarves Mesh Shawl and Wrap for Evening Dresses Gold One-Size
Floerns$14.754.3★
Lastclream Long Mardi Gras Ribbon Scarves for Women Jacquard Weave Retro Twill Satin Scarf for Hair 50 (Mardi Gras - White)
Lastclream$5.364.7★
PULI Womens Pashmina Shawl Wraps for Evening Dress Large Scarf Blanket Long Wedding Bridals Winter Warm Shoulder Wrap Barley Twist
PULI$30.354.7★
Lastclream Long Mardi Gras Ribbon Scarves for Women Jacquard Weave Retro Twill Satin Scarf for Hair 50 (Mardi Gras - Yellow)
Lastclream$5.164.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -94.5% search growth over the last 90 days.Peak months: Jan, Feb, Mar · busiest ÷ quietest = 40.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Colors are beautiful”
“affordable”
“Great quality”
“Comfortable fit”
“lightweight”
“So pretty and sparkly”
“Soft material”
“comfortable”
“the fabric feels smooth”
“Very versatile, can be used in many ways”
What buyers complain about
“Poor quality”
“Its a small scarf in this size”
“A little flimsy”
“Basically ruined with one wearing”
“It does not lay at all like what is shown in the images”
“It looks like its way more expensive than it is”
“Was concerned it would not fluff out”
“It's less thick than I thought”
“fabric a bit cheap”
“Fabric is itchy and pretty flimsy”