maleficent cape
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$23.23avg listing price — sweet spot $15–$100
Price range
Great$11.72–$42.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good894.61avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Growth
Okay+10.6%90-day search growth — must beat 0% to launch
Market size
Bad$0$0/yr · 25K searches
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
Returns
Bad16.5%return rate — above 6% kills the launch gate
Competition
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
11 rising
Sellers
14
Top-5 brand share
81%
Open market
15%
- L'VOW35%
- SZCXTOP19%
- Colorful House12%
- HOMELEX9%
- Joukavor7%
- NIHONCOS4%
- Open — no brand owns it (5 brands, 15%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Vampire Stand Collar Cape Halloween Witch Cosplay Masquerade Cloak Costumes
SZCXTOP$14.564.3★101 rev
Colorful House 59 Stand Collar Reversible Cloak Masquerade Cape Costume Black and Purple (59/150cm Black and Purple)
Colorful House$13.724.3★1,597 rev
LVOW Gothic Black Feather Shrug Cape Shawl Halloween Witch Costume Women(Black)
L'VOW$16.714.4★1,988 rev
LVOW Black Feather Shrug Cape Raven Crow Shawl Collar Maleficent Halloween Black Swan Costumes for Women(Black003)
L'VOW$27.704.4★1,988 rev
HOMELEX Black Feather Collar Shawl Cape for Women Halloween Crow Swan Wings Costume Accessories
HOMELEX$24.674.6★3,857 rev
Newest
by launch date
Halloween Evil Queen Costume Women Wicked Villain Outfit Cape Horns Staff Wand Gloves Purple Black Cosplay Dark Fantasy Dress Up
Maazusa$23.080 rev
Joukavor Maleficent Costume Adult Black Velvet Cape Feather Shawl with Evil Queen Horns Set (Black)
Joukavor$42.4726 rev
MAOFENG Womens Gothic Feather Cloak Evil Queen Steampunk Tulle Feather Collar Witch Halloween Costume Cosplay Robe Black
MAOFENG$19.7013 rev
LVOW Feather Shawl Cape Black Cloak with Demon Horns Set - Womens Halloween Wicked Queen Maleficent Costume
L'VOW$41.9033 rev
Joukavor Women Men Velvet Cape with Natural Gothic Feather Shawl Cape for Halloween (Black)
Joukavor$28.5443 rev
Trending
90-day click momentumHalloween Evil Queen Costume Women Wicked Villain Outfit Cape Horns Staff Wand Gloves Purple Black Cosplay Dark Fantasy Dress Up
Maazusa$23.080.0★
LVOW Black Feather Shrug Cape Raven Crow Shawl Collar Maleficent Halloween Black Swan Costumes for Women(Black003)
L'VOW$27.704.4★
LVOW Black Gothic Victorian Natural Feather Cape Shawl Stole Poncho With Choker Collar (X- Black)
L'VOW$18.714.4★
LVOW Gothic Black Feather Cape Shawl Collares Halloween Maleficent Costume for Men (Style -01)
L'VOW$30.924.4★
LVOW Gothic Black Feather Shrug Cape Shawl Halloween Witch Costume Women(Black)
L'VOW$16.714.4★
Demand & seasonality
Weekly Amazon search volume, last 84 weeks — +10.6% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 71.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“The colors are rich”
“simple addition to elevate the look, nice”
“it fit perfectly over the top of the ears”
“Good buy for the price”
“Versatile”
“Better than expected”
“I couldnt believe how comfortable the horns were”
“The material is nice”
“not too thin”
What buyers complain about
“Too long”
“The robe was pretty long”
“Broad shoulders beware”
“Not the fabric I was hoping for”
“Looked all black online”
“Doesn't look much like the picture when you see it in person”
“it is very thin material”