maleficent
Skip itWeak search conversion (0.6%) — this niche doesn't clear our bar today.
Avg price
Incredible$46.36avg listing price — sweet spot $15–$100
Review moat
Great284.24avg incumbent reviews — the moat a new listing must climb
Price range
Great$8.73–$110.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Returns
Good2.6%return rate — above 6% kills the launch gate
Market size
Okay$135K$135K/yr · 471K searches
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Growth
Bad-3.9%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Competition
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
80
Top-5 brand share
87%
Open market
11%
- Loungefly44%
- FOTAP30%
- Disney9%
- Funko2%
- Wondapop2%
- BEIANSHUO2%
- Open — no brand owns it (8 brands, 11%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 37 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Villains Movie Inspire Crossbody Bag Villains Male Fan Gift Malefi Est 1959 Shoulder Bag Evil Queen Gift (Malefi Whi CB)
FOTAP$14.654.5★80 rev
Villains Queen Crossbody Bag Villains Fan Gift Est 1959 Shoulder Bag Evil Queen Gift (Male CB)
FOTAP$14.914.5★80 rev
Loungefly Disney Villains Malificent Convertible Mini Backpack
Loungefly$59.334.8★156 rev
Disney Stitch Blanket Hoodie - Adults 2 in 1 Oversized Fleece Hoodie Baby Yoda Minnie Mouse - Stitch Gifts (Black Maleficent)
Disney$41.474.6★884 rev
Loungefly Disney Villains Debossed All Around Faux Leather Zip Wallet (one size Multi)
Loungefly$44.464.7★520 rev
Newest
by launch date
Little People Collector Disney Villains Maleficent & Hades Special Edition Set for Movie Fans 2 Figures in a Display Package
Little People COLLECTOR$14.8669 rev
Loungefly Exclusives Disney Sleeping Beauty Maleficent Stained Glass Mini-Backpack Entertainment Earth Exclusive Faux Leather 10.5 H x 8 L x 5.5 D Multi-Color Unisex
Loungefly$110.574 rev
Loungefly Disney Villains Tote Bag
Loungefly$74.1029 rev
Loungefly x Disney Nightmare Before Christmas Oogie Boogie Creepy Crawlies Mini Backpack
Loungefly$63.31729 rev
Funko Pop! Deluxe: Villains - Maleficent - Stained Glass - Disney Villains - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Disney Fans - Figure for Collectors
Funko$20.6657 rev
Trending
90-day click momentum
Disney Maleficent Cursed Womens Racerback Tank Top Black Heather
Fifth Sun$12.990.0★
Loungefly Disney Villains Debossed All Around Faux Leather Zip Wallet (one size Multi)
Loungefly$44.464.7★
Loungefly x Disney Nightmare Before Christmas Oogie Boogie Creepy Crawlies Mini Backpack
Loungefly$63.314.8★
Little People Collector Disney Villains Maleficent & Hades Special Edition Set for Movie Fans 2 Figures in a Display Package
Little People COLLECTOR$14.864.8★
Loungefly Disney Nightmare Before Christmas Headless Jack Skellington Womens Double Strap Shoulder Bag Purse
Loungefly$66.094.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -3.9% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality lots of room”
“Perfect size”
“Good deal”
“Adorable design”
“Absolutely Beautiful Scent”
“Little people are made well and fun to play with and or collect”
“This was a perfect gift for my BFF”
“Glows in the dark”
“Very comfortable”
“Lots of room”
What buyers complain about
“It's way too big”
“very disappointed on the quality of this pin:”
“questionable durability”
“Blurry and miss printed face”
“When I discovered they disconnected this scent”
“It doesnt have pockets on the sides”
“Expensive”
“Not the biggest fan of the shoulder strap”
“Material is thinner than expected”
“her head is not attached properly”