madmia
Skip itSoft demand (-44.3% this quarter) — this niche doesn't clear our bar today.
Review moat
Great289.52avg incumbent reviews — the moat a new listing must climb
Avg price
Great$18.98avg listing price — sweet spot $15–$100
Price range
Good$8.27–$30.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.3%return rate — above 6% kills the launch gate
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$110K$110K/yr · 418K searches
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-44.3%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
12 rising
Sellers
15
Top-5 brand share
90%
Open market
8%
- MADMIA66%
- MITUN SEMI9%
- ANTSANG7%
- DSORVICD4%
- Eocom4%
- Baynoyia2%
- Open — no brand owns it (6 brands, 8%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MADMIA Fairy Knee-High Socks Colorful Dress-Up Socks for Kids & Adults Fun Crazy Sock Day Gift One Size Fits Most
MADMIA$27.343.4★4 rev
MADMIA Ballerina Bunny Knee-High Socks Colorful Dress-Up Socks for Kids & Adults Fun Crazy Sock Day Gift One Size Fits Most
MADMIA$25.724.6★11 rev
MADMIA Slime Socks Cool Knee-High Socks with Messy Slime Pattern
MADMIA$17.964.6★25 rev
MADMIA Cinnamoroll Knee-High Socks Colorful Dress-Up Socks for Toddlers Ages 35 Fun Crazy Sock Day Gift
MADMIA$27.753.5★3 rev
MITUN SEMI Crazy Socks for Kids Girls 3D Silly Wacky Fun Socks Knee High
MITUN SEMI$18.644.6★847 rev
Newest
by launch date
Crazy Socks for Kids Mismatched Silly Knee High Socks - Funny Cute Animal Socks for Girls Crazy Sock Day Easter Gifts(multi color 01)
PZAHYAW$13.5614 rev
Moyel Crazy Socks for Kids Girls Animal Knee High Silly Funny Wacky Novelty Rabbit Cute Fun Gifts Easter Bunny Sock 5-12 Years
Moyel$11.4753 rev
ANTSANG 3D Cute Knee High Socks for Girls Kids 2 Pairs Funny Crazy Long Boot Tall Cotton Socks Mismatched Novelty Stocking(Mermaid 3-12 Years)
ANTSANG$18.0224 rev
COZYMATE Crazy Socks for Kids - Funny Silly Knee High Animal Socks for 3-12 Years Boys Girls Crazy Sock Day Xmas Gifts (US Age 3 Years 12 Years Rabbit)
COZYMATE$14.86105 rev
MADMIA Mermaid Tails Knee-High Socks Colorful Dress-Up Socks for Kids & Adults Fun Crazy Sock Day Gift One Size Fits Most
MADMIA$27.516 rev
Trending
90-day click momentumANTSANG 3D Cute Knee High Socks for Girls Kids 2 Pairs Funny Crazy Long Boot Tall Cotton Socks Mismatched Novelty Stocking(Mermaid 3-12 Years)
ANTSANG$18.024.8★
Crazy Socks for Kids Mismatched Silly Knee High Socks - Funny Cute Animal Socks for Girls Crazy Sock Day Easter Gifts(multi color 01)
PZAHYAW$13.564.2★
MADMIA Cinnamoroll Knee-High Socks Colorful Dress-Up Socks for Toddlers Ages 35 Fun Crazy Sock Day Gift
MADMIA$27.753.5★
Moyel Crazy Socks for Kids Girls Animal Knee High Silly Funny Wacky Novelty Rabbit Cute Fun Gifts Easter Bunny Sock 5-12 Years
Moyel$11.474.4★
MADMIA Fairy Knee-High Socks Colorful Dress-Up Socks for Kids & Adults Fun Crazy Sock Day Gift One Size Fits Most
MADMIA$27.343.4★
Demand & seasonality
Weekly Amazon search volume, last 84 weeks — -44.3% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 11.1×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good gift”
“They are good quality not too thin”
“Fits well”
“very comfortable”
“The colors were beautiful”
“Beautiful and just as described”
“Definitely worth the price”
“The ears are very soft”
“Nice color and design”
“not too hot”
What buyers complain about
“one of the ears fell off during the first wear”
“small and very tight”
“Poor design”
“Cheap”
“Too small description is wrong”
“It shrinks,”
“Cant believe I was sent a used product”
“none of the pink stripes which is a little disappointing”
“A different fake fur fabric would be better”
“I dont think, either, that they compensated for the image stretch”