madeline costume
Skip itSoft demand (-46.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$29.68avg listing price — sweet spot $15–$100
Price range
Great$13.39–$56.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,161.35avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Returns
Bad6.0%return rate — above 6% kills the launch gate
Market size
Bad$75K$75K/yr · 109K searches
Growth
Bad-46.3%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
9 rising
Sellers
15
Top-5 brand share
89%
Open market
7%
- YOTTOY56%
- JcHrmers14%
- Aphratti6%
- Cozypower6%
- MelangCos6%
- LYSMuch5%
- Open — no brand owns it (3 brands, 7%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
YOTTOY Madeline Collection | Classic Madeline Soft Stuffed Plush Toy Doll - 16H
YOTTOY$45.504.7★1,252 rev
YOTTOY Madeline Collection | Bonjour Madeline 10 Soft Doll (Yellow Dress)
YOTTOY$28.854.7★1,252 rev
JcHrmers French School Girl Costume Set Including Blue Long Sleeve Dress Straw Hat Red Scarf High Socks Gloves for Halloween Cosplay Supplies
JcHrmers$25.714.6★19 rev
YOTTOY Madeline Collection | Madeline Poseable Doll and Genevieve Soft Toy in Take-Along Box
YOTTOY$45.734.7★1,252 rev
Cozypower 4 Pcs French School Girl Costume Accessories Set for Halloween Back to School Uniform for Kids Daily Cosplay Party
Cozypower$17.075.0★4 rev
Newest
by launch date
Arshiner Girls Long Sleeve Dress Fall Vintage Peter Pan Collar Cotton A Line T-Shirt Dress Kids Holiday Christmas Party Dresses Red 9-10 Years
Arshiner$18.37540 rev
JcHrmers 4 Pcs French School Costume Accessories Set for Girls Kid Yellow Hat Red Satin Square Scarf White Socks Gloves
JcHrmers$18.598 rev
JcHrmers French School Girl Costume Set Including Blue Long Sleeve Dress Straw Hat Red Scarf High Socks Gloves for Halloween Cosplay Supplies
JcHrmers$25.7119 rev
JcHrmers French School Girl Costume Set Including Blue Long Sleeve Dress Straw Hat Red Scarf High Socks Gloves for Halloween Cosplay Supplies
JcHrmers$26.7119 rev
Cozypower 4 Pcs French School Girl Costume Accessories Set for Halloween Back to School Uniform for Kids Daily Cosplay Party
Cozypower$17.074 rev
Trending
90-day click momentum
LYSMuch 2-5T Toddler Girls Short Sleeve Shirt Peter Pan Collar Solid Color Basic Top Blouse TeeWhite 4-5Years
LYSMuch$13.394.5★
Arshiner Girls Long Sleeve Dress Fall Vintage Peter Pan Collar Cotton A Line T-Shirt Dress Kids Holiday Christmas Party Dresses Red 9-10 Years
Arshiner$18.374.4★
LYSMuch 2-5T Toddler Girls Short Sleeve Shirt Peter Pan Collar Solid Color Basic Top Blouse TeeWhite 5-6Years
LYSMuch$13.624.5★
Aphratti Womens Short Sleeve Peter Pan Collar Cute Skater Dress Fit and Flare A-Line Casual Dresses Blue X-Small
Aphratti$28.484.4★
Aphratti Womens Long Sleeve Fall Dresses 2025 Casual Peter Pan Collar A Line Fit and Flare Skater Goth Dress Blue Small
Aphratti$28.054.6★
Demand
Weekly Amazon search volume, last 31 weeks — -46.3% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Very well made”
“Great fit”
“As described”
“Very soft”
“Perfect gift for a little girl”
“The material is lightweight”
“Will definitely order more colors”
“comfortable for wearing all day at school”
What buyers complain about
“The gloves were a little big”
“I cant get the creases out like why would you send it in a squished packaging folded in half”
“Low quality”