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luna lovegood costume

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A small market ($16K/yr) — this niche doesn't clear our bar today.

Market size 4Growth 15Conversion 6Competition 77Returns 23Price range 83Avg price 95Brand share 77Review moat 66Quality gap 43

Avg price

Incredible$28.92

avg listing price — sweet spot $15–$100

Price range

Great$6.10–$63.66

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great38%

top-5 click share — an open shelf

Brand share

Great58%

top-5 brand share — no brand owns this niche

Review moat

Good867.8

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Returns

Bad6.5%

return rate — above 6% kills the launch gate

Growth

Bad-19.4%

90-day search growth — must beat 0% to launch

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

Market size

Bad$16K

$16K/yr · 106K searches

Competition

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Brands

18 rising

Sellers

50

Top-5 brand share

58%

Open market

33%

  • ComfyCamper13%
  • Ground Up12%
  • Harry Potter12%
  • Spirit Halloween11%
  • INTIMO10%
  • Fun Costumes10%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$4706%$9409%$1K12%$2K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 41 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -19.4% search growth over the last 90 days.
13K8KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 31.0×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall19%

“the bottom half fit just fine”

Quality-Overall9%

“not terrible either”

Color9%

“The colors are as bright”

Comfort-Overall8%

“comfortable”

Material Quality6%

“The material was comfortable to wear for several hours”

Stretchability/Expandability/Elasticity5%

“The waist band is elastic”

Design-Overall4%

“I love the fun design”

Value For Money3%

“great value”

Strength3%

“Sturdy and fits adults”

Fun/Entertainment Experience3%

“Very fun wife loved them”

What buyers complain about

Size-Overall16%

“This thing runs big”

Stitch/Finish/Polish9%

“The entire back seam was ripped”

Durability8%

“Broke after one wear”

Color6%

“The colors seemed to fade a little in the wash”

Wrinkles6%

“Shirt gets fairly wrinkled”

Stretchability/Expandability/Elasticity4%

“the elastic completely detached”

Advertised Vs Actual Product3%

“the description was lacking”

Value For Money3%

“Its way too much money for the cheapest fabric”

Thickness2%

“it isn't a very thick wig”

Shape/Style2%

“struggles to hold shape when styled and set sadly :”

Top return reasons

Size-Overall46%
Length9%
Waist Fit9%
Chest Fit5%
Material Quality4%
Color4%
Stitch/Finish/Polish3%
Shape/Style3%
Advertised Vs Actual Product3%
Wig/Artificial Hair Quality2%