lululemon shorts
Worth a lookShows a fragmented shelf (top 5 take 9% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible9%top-5 click share — an open shelf
Growth
Great+107.8%90-day search growth — must beat 0% to launch
Avg price
Great$21.69avg listing price — sweet spot $15–$100
Brand share
Great46%top-5 brand share — no brand owns this niche
Price range
Great$7.02–$40.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$301K$301K/yr · 2.4M searches
Review moat
Bad4,577.5avg incumbent reviews — the moat a new listing must climb
Returns
Bad7.5%return rate — above 6% kills the launch gate
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Competition
Clicks spread well past the top 5 (9% combined) — an open shelf where new products get seen.Brands
70 rising
Sellers
201
Top-5 brand share
46%
Open market
51%
- Nike15%
- Under Armour12%
- CRZ YOGA8%
- Amazon Essentials6%
- THE GYM PEOPLE5%
- Stelle3%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 264 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
IFNOW Running Shorts for Women with Zip Pocket Quick-Dry Lightweight 2.5 Low Waisted Gym Yoga Workout Athletic Shorts Black
IFNOW$18.774.7★30 rev
Nike Womens Tempo Dri-Fit Mid-Rise Brief-Lined Running Shorts Black/Light Magenta/Reflective Silver Medium
Nike$31.894.6★356 rev
Stelle Women 2 in 1 Running Shorts High Waisted Athletic Shorts Gym Workout Shorts with Liner Zipper Pockets (Black M)
Stelle$18.524.6★1,648 rev
Under Armour Womens Tech Play Up Short 3 Inseam Low Rise with Pockets Quick Dry Athletic Shorts for Workout Running and Gym Black/White Medium
Under Armour$19.694.6★904 rev
THE GYM PEOPLE Womens High Waisted Running Shorts Quick Dry Athletic Workout Shorts with Mesh Liner Zipper Pockets (Black Medium)
THE GYM PEOPLE$20.904.3★13,592 rev
Newest
by launch date
Shorts with Spandex Underneath Running Shorts with Spandex Underneath Workout Gym Hiking Short Athletic Biker Jorts Zipper Pockets Black Large
Generic$8.320 rev
PINSPARK Woman 2 in 1 Fitness Shorts Quick Dry Athletic Shorts with 2 Pockets High Waisted Running Workout Shorts 3 Breathable Gym Shorts Lilac L
PINSPARK$19.01118 rev
Juicy Couture 5 Pack: Womens 3 Mesh Dolphin Shorts Athletic Running Workout Gym Yoga Dance Sports Casual Active Summer - Set 6 L
Juicy Couture$40.2025 rev
BRXL 3.5 Womens Athletic Running Shorts 2 in 1 High Waisted Pockets Workout Gym Sport Shorts BrxlAero Black
BRXL$26.7845 rev
GAYHAY Running Shorts for Women - Athletic Quick Dry Sports Womens Shorts High Waisted Gym Workout Black Shorts with Pockets
GAYHAY$10.07194 rev
Trending
90-day click momentum
Ksmien Womens 3 Athletic Running Shorts - 2 in 1 Quick Dry Split Workout Gym Shorts with Liner Phone Pockets Dark Wine Red
Ksmien$22.794.0★
Shdykj Womens Running Shorts with Liner Womens 2 in 1 Athletic Shorts Quick Dry Shorts with Pockets for Walking Gym Hiking
Shdykj$9.504.4★
Plameil Shorts for Women Sweat Track Athletic Boxing Shorts Summer Low Rise Mini Side Stripes Gym Y2k Cute Girls Athleisure Clothing (Navy Blue L)
Plameil$18.024.4★
Soothfeel Womens 2 in 1 Running Shorts 5 Athletic Shorts High Waisted Workout Gym Tennis Exercise Shorts with Liner Pocket Navy M
Soothfeel$18.394.3★
THE GYM PEOPLE Womens High Waisted Running Shorts Quick Dry Athletic Workout Shorts with Mesh Liner Zipper Pockets (Bright Pink Large)
THE GYM PEOPLE$20.384.3★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +107.8% search growth over the last 90 days.Peak months: Jun, Jul, Sep · busiest ÷ quietest = 7.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fits as expected”
“Fabric is comfortable”
“Good quality pants”
“Material is soft and comfortable”
“Love the pockets”
“Great exercise shorts”
“Great DEAL”
“color is accurate”
“Lightweight material”
“Love the elasticity”
What buyers complain about
“Fit too large”
“Quality Control Issue”
“wasnt the material I was expecting”
“The pocket is small”
“The waist area is too tight”
“See through”
“very thin material”
“past mid thigh”
“Received the wrong colors”
“Its uncomfortable”