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lululemon leggings kids

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A small market ($19K/yr) — this niche doesn't clear our bar today.

Market size 5Growth 18Conversion 6Competition 89Returns 16Price range 74Avg price 89Brand share 39Review moat 86Quality gap 24

Competition

Great26%

top-5 click share — an open shelf

Avg price

Great$20.69

avg listing price — sweet spot $15–$100

Review moat

Great285.75

avg incumbent reviews — the moat a new listing must climb

Price range

Good$8.02–$34.82

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-14.8%

90-day search growth — must beat 0% to launch

Returns

Bad8.1%

return rate — above 6% kills the launch gate

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

Market size

Bad$19K

$19K/yr · 180K searches

Competition

Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.

Brands

25 rising

Sellers

41

Top-5 brand share

82%

Open market

16%

  • CRZ YOGA62%
  • Stelle12%
  • Yitoco3%
  • Under Armour3%
  • THE GYM PEOPLE3%
  • G4Free2%
  • Open — no brand owns it (19 brands, 16%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$3804%$7596%$1K8%$2K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 92 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 82 weeks — -14.8% search growth over the last 90 days.
8K6KSpike '25Prime Day '25Black Friday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Nov, Dec · busiest ÷ quietest = 2.7×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall26%

“Fit great”

Comfort-Overall14%

“Very comfortable”

Quality-Overall14%

“Great quality and true to size”

Soft Feel8%

“Soft and comfortable”

Exercise/Sports Suitability7%

“Well-made sports bra”

Stretchability/Expandability/Elasticity5%

“Doesnt lose elasticity, very comfortable”

Thickness2%

“Great for tall thin girls”

Pockets/Compartments2%

“Well made and pocket detail is a plus”

Material Quality2%

“Removable pads and a stretchy edge allow for movement, the material is also quite breathable”

Compression2%

“they fit snug without being 'Compression" and allow her to move well”

What buyers complain about

Size-Overall32%

“Run big”

Waist Fit6%

“the Large was significantly too big in the waist”

Durability3%

“2 already broke”

Strap/String Quality3%

“The straps are not strong”

Quality-Overall2%

“I think the price is a bit high for the quality. it's super basic.”

Pilling/Linting2%

“pilly after they were washed a few times”

Shape/Style1%

“Not the style for us”

Weight Heavy1%

“They are also very heavy”

Advertised Vs Actual Product1%

“Shorter than the picture”

Cushion1%

“There is no padding or anything”

Top return reasons

Size-Overall46%
Waist Fit22%
Length7%
Inseam Fit5%
Chest Fit3%
Material Quality2%
Thigh Fit2%
Advertised Vs Actual Product2%
Hip Fit1%
Thin1%