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lululemon leggings

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Soft demand (-52.1% this quarter) — this niche doesn't clear our bar today.

Market size 58Growth 0Conversion 10Competition 80Returns 16Price range 60Avg price 95Brand share 61Review moat 23Quality gap 48

Avg price

Incredible$36.84

avg listing price — sweet spot $15–$100

Competition

Great35%

top-5 click share — an open shelf

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Price range

Good$7.27–$149.74

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$456K

$456K/yr · 1.5M searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad8,197.44

avg incumbent reviews — the moat a new listing must climb

Returns

Bad8.1%

return rate — above 6% kills the launch gate

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Growth

Bad-52.1%

90-day search growth — must beat 0% to launch

Competition

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

Brands

28 rising

Sellers

65

Top-5 brand share

68%

Open market

28%

  • CRZ YOGA23%
  • lululemon17%
  • THE GYM PEOPLE11%
  • Vitality10%
  • Bluemaple7%
  • Yaqi Verse4%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$14K6%$27K9%$41K12%$55K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 48 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -52.1% search growth over the last 90 days.
90K70KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.7×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall20%

“Fit as expected”

Comfort-Overall17%

“comfortable to wear”

Soft Feel12%

“Butter soft”

Quality-Overall6%

“excellent quality, arrived in 1 day”

Material Quality4%

“durable material”

Exercise/Sports Suitability3%

“Best yoga leggings”

Value For Money3%

“Great Value”

Pockets/Compartments3%

“Love the Pockets”

Stretchability/Expandability/Elasticity3%

“Great stretch”

Thickness2%

“Nice thick material”

What buyers complain about

Size-Overall15%

“To long”

Material Quality6%

“Material is very cheap”

Thickness5%

“Not as thick as some”

Smell4%

“Bad smell”

Transparency3%

“Definitely see through”

Quality-Overall3%

“Poor quality”

Waist Fit3%

“they're kind of tight in the waist band”

Length3%

“Did not fit length wise”

Product Condition3%

“Used item”

Compression2%

“No compression”

Top return reasons

Size-Overall33%
Waist Fit18%
Length9%
Material Quality8%
Inseam Fit6%
Thin4%
Thigh Fit4%
Hip Fit2%
Advertised Vs Actual Product2%
Shape/Style1%