lucy wilde costume despicable me
Worth a lookShows beatable incumbent ratings (4.0★), but high returns (16.1%) keeps it on the watch list.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Review moat
Incredible92.57avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$28.73avg listing price — sweet spot $15–$100
Price range
Great$6.38–$87.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great59%top-5 brand share — no brand owns this niche
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-17.2%90-day search growth — must beat 0% to launch
Market size
Bad$60K$60K/yr · 79K searches
Returns
Bad16.1%return rate — above 6% kills the launch gate
Competition
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
16 rising
Sellers
18
Top-5 brand share
59%
Open market
34%
- Voslett17%
- Alaxciax12%
- GHGMAO12%
- Bunnycool10%
- Fun Costumes8%
- BC GOODS BY7%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Alaxciax Pink Polka Dot Scarf with Blue Frame Polarized Sunglasses Lucy Costume Accessories for Women Girls Cosplay (Lucy Costume Accessories)
Alaxciax$8.094.3★47 rev
Voslett Women Lucy Costume Dress Wilde Polka Dot Scarf Blue Frame Glasses Halloween Themed Party Cosplay Outfit M
Voslett$29.934.5★19 rev
BC GOODS BY Womens Anti-Villain Spy Trench Coat | Adult Halloween Cosplay Party Costume for Women | TV and Movie Character Dress Accessory | Synthetic Fabric Outfit Blue - Large
BC GOODS BY$32.264.2★4 rev
Voslett Women Lucy Costume Dress Wilde Polka Dot Scarf Blue Frame Glasses Halloween Themed Party Cosplay Outfit XL
Voslett$30.704.5★19 rev
Zrycn 4PCS Orange Wig with Blue Round Glasses & Pink Polka Dot Scarf Set Costume Accessories for Halloween Costume Women Cosplay Party
Zrycn$25.083.0★14 rev
Newest
by launch date
2Pcs Womens Pink Polka Dot Scarf and Blue Sunglasses Halloween Cosplay Costume Accessories
Tueekuti$10.3615 rev
Zrycn 4PCS Orange Wig with Blue Round Glasses & Pink Polka Dot Scarf Set Costume Accessories for Halloween Costume Women Cosplay Party
Zrycn$25.0814 rev
Voslett Women Lucy Costume Dress Wilde Polka Dot Scarf Blue Frame Glasses Halloween Themed Party Cosplay Outfit M
Voslett$29.9319 rev
Voslett Women Lucy Costume Dress Wilde Polka Dot Scarf Blue Frame Glasses Halloween Themed Party Cosplay Outfit XL
Voslett$30.7019 rev
Voslett Women Lucy Costume Dress Wilde Polka Dot Scarf Blue Frame Glasses Halloween Themed Party Cosplay Outfit L
Voslett$30.9819 rev
Trending
90-day click momentumBC GOODS BY Womens Anti-Villain Spy Trench Coat | Adult Halloween Cosplay Party Costume for Women | TV and Movie Character Dress Accessory | Synthetic Fabric Outfit Blue - Large
BC GOODS BY$32.264.2★
Voslett Women Lucy Costume Dress Wilde Polka Dot Scarf Blue Frame Glasses Halloween Themed Party Cosplay Outfit M
Voslett$29.934.5★
GHGMAO Orange Wigs for Women Short Flat Bang Updo Wig for Lucy Costume Orange Bun Cosplay Wigs for Halloween Costume (1 Pink Polka Dot Satin Scarf+ 1 Retro Blue Sunglasses+ 1 Hair Cap)
GHGMAO$20.663.6★
tagunop Womens Boatneck Vintage 1950s Cocktail Party Dress with Puff Sleeves Turquoise S
tagunop$27.484.3★
2Pcs Womens Pink Polka Dot Scarf and Blue Sunglasses Halloween Cosplay Costume Accessories
Tueekuti$10.364.0★
Demand & seasonality
Weekly Amazon search volume, last 93 weeks — -17.2% search growth over the last 90 days.Peak months: Sep, Oct · busiest ÷ quietest = 111.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Super cute and light-weight”
“Not expensive and just as it appeared”
“Also--the scarf is washing machine safe”
“Good fit and price for Halloween party”
What buyers complain about
“Too small”
“Wig did not fit. normal sized head”
“If you have any actual hair on your head, its almost impossible to put on”
“its almost impossible to put on”