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low rise leggings

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Weak search conversion (0.4%) — this niche doesn't clear our bar today.

Market size 6Growth 9Conversion 5Competition 97Returns 20Price range 81Avg price 86Brand share 96Review moat 22Quality gap 67

Competition

Incredible12%

top-5 click share — an open shelf

Brand share

Incredible29%

top-5 brand share — no brand owns this niche

Avg price

Great$19.52

avg listing price — sweet spot $15–$100

Price range

Great$6.44–$56.14

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Bad8,980.57

avg incumbent reviews — the moat a new listing must climb

Returns

Bad7.3%

return rate — above 6% kills the launch gate

Growth

Bad-31.2%

90-day search growth — must beat 0% to launch

Market size

Bad$25K

$25K/yr · 308K searches

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Competition

Clicks spread well past the top 5 (12% combined) — an open shelf where new products get seen.

Brands

101 rising

Sellers

155

Top-5 brand share

29%

Open market

68%

  • Amazon Essentials13%
  • LZYVOO5%
  • Hanes5%
  • THE GYM PEOPLE4%
  • Ndoobiy3%
  • Heathyoga3%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%1%$2532%$5063%$7584%$1K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 220 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -31.2% search growth over the last 90 days.
25K15KPrime Day '24Spike '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May · busiest ÷ quietest = 4.2×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall20%

“Fit as expected”

Comfort-Overall19%

“Theÿ are verÿ comfortable”

Soft Feel13%

“Softest leggings”

Quality-Overall6%

“Amazing quality”

Pockets/Compartments5%

“love the pockets”

Value For Money5%

“Best money spent”

Material Quality3%

“Comfortable material”

Stretchability/Expandability/Elasticity3%

“has great elasticity”

Color2%

“Cute colors”

Transparency2%

“Not see through”

What buyers complain about

Size-Overall16%

“Too long”

Smell8%

“weird smell”

Transparency7%

“Pretty see through”

Thickness6%

“Not as thick as they showed”

Material Quality4%

“cheap material”

Quality-Overall3%

“fit the quality is a little low”

Thin3%

“So thin”

Waist Fit2%

“They are too big in the waist”

Pockets/Compartments2%

“no pockets”

Advertised Vs Actual Product2%

“Misleading description”

Top return reasons

Size-Overall32%
Waist Fit18%
Material Quality10%
Thin7%
Length6%
Inseam Fit4%
Thigh Fit3%
Transparency3%
Advertised Vs Actual Product3%
Hip Fit2%