lol coloring book
Skip itA small market ($15K/yr) — this niche doesn't clear our bar today.
Competition
Great30%top-5 click share — an open shelf
Avg price
Great$16.63avg listing price — sweet spot $15–$100
Review moat
Good528.06avg incumbent reviews — the moat a new listing must climb
Price range
Good$3.66–$41.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.9%return rate — above 6% kills the launch gate
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad96%top-5 brand share — brand-locked demand
Growth
Bad-36.1%90-day search growth — must beat 0% to launch
Market size
Bad$15K$15K/yr · 38K searches
Competition
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.Brands
11 falling
Sellers
38
Top-5 brand share
96%
Open market
4%
- L.O.L. Surprise!72%
- Bendon17%
- INTIMO3%
- American Marketing Enterprises INC2%
- AMERICAN MARKETING ENTERPRISES1%
- K-Acc1%
- Open — no brand owns it (5 brands, 4%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 62 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
L.O.L. Surprise! Girls Pajama Set Dorm PJs with Slippers Rocker Diva MC Swag Opal Q.T. Pearl Q.T (Girls 6/6x Turquoise)
L.O.L. Surprise!$14.414.8★3,314 rev
L.O.L. Surprise! 192-Page Coloring and Activity Book with Stickers 46252 Bendon
Bendon$7.434.7★46 rev
L.O.L. Surprise! Aqua Opal Q.T. Pearl Q.T. Little Girls T-Shirt Skirt and Bag 3 Piece Outfit Set Present Surprise 7-8
L.O.L. Surprise!$37.384.5★160 rev
LOL Surprise Coloring Book | LOL Drawing & Activity Books | L.O.L. Party Favors | 25+ Temporary Tattoo | Officially Licensed
Bendon$5.664.7★2,767 rev
L.O.L. Surprise! Neon Q.T. Girls 2 Piece Pullover Hoodie and Pant Set for Big Kids
L.O.L. Surprise!$20.324.6★67 rev
Newest
by launch date
INTIMO LOL Surprise Pajamas Girls Diva Glam 4 Life Tight Fit Lounge Sleep Set (8) Pink
INTIMO$20.306 rev
INTIMO LOL Surprise Pajamas Girls Diva Neon QT MC Swag Short Sleeve Raglan Nightgown (14/16)
INTIMO$23.895 rev
INTIMO LOL Surprise Pajamas Girls Diva Neon QT MC Swag Short Sleeve Raglan Nightgown (7/8)
INTIMO$23.965 rev
INTIMO LOL Surprise Pajamas Girls Diva Neon QT MC Swag Short Sleeve Raglan Nightgown (4/5)
INTIMO$23.965 rev
AME INTL Girls LOL Surprise Be Cre8ive Nightgown Size 4 Pink
L.O.L. Surprise!$12.311 rev
Trending
90-day click momentumINTIMO LOL Surprise Pajamas Girls Diva Neon QT MC Swag Short Sleeve Raglan Nightgown (7/8)
INTIMO$23.965.0★
INTIMO LOL Surprise Pajamas Girls Diva Glam 4 Life Tight Fit Lounge Sleep Set (8) Pink
INTIMO$20.304.8★
INTIMO LOL Surprise Pajamas Girls Diva Neon QT MC Swag Short Sleeve Raglan Nightgown (14/16)
INTIMO$23.895.0★
Disney Lilo and Stitch Girls Dress 3D Floral Pastel Gradient Tulle Summer Clothes Flutter-Sleeve Party Outfit Sweet Birthday Sundress Purple 8-9 Years
Disney$22.204.6★
INTIMO LOL Surprise Pajamas Girls Diva Neon QT MC Swag Short Sleeve Raglan Nightgown (4/5)
INTIMO$23.965.0★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -36.1% search growth over the last 90 days.Peak months: Sep, Dec · busiest ÷ quietest = 3.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Feels so nice on the skin”
“Good quality, nice colors”
“Perfect activity for creative young ones”
“Great birthday gift”
“Worth it super comfy”
“The material is buttery soft”
“keeps my daughter warm”
“lightweight nightgown”
“Perfect for kids”
“I love the price point and high quality”
What buyers complain about
“The top seems a bit small”
“Cheap materials”
“It is poorly made”
“The skirt is huge, long and big”
“The material does shrink a little when you dry it”