lip gloss keychain
Worth a lookShows no brand lock-in (top 5 brands take 43% of clicks), but soft demand (-21.7% this quarter) keeps it on the watch list.
Brand share
Great43%top-5 brand share — no brand owns this niche
Returns
Great1.2%return rate — above 6% kills the launch gate
Competition
Great29%top-5 click share — an open shelf
Price range
Good$4.38–$34.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,327.48avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$9.83avg listing price — sweet spot $15–$100
Market size
Okay$122K$122K/yr · 1.1M searches
Growth
Bad-21.7%90-day search growth — must beat 0% to launch
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Competition
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.Brands
44 rising
Sellers
52
Top-5 brand share
43%
Open market
52%
- COOKOOKY11%
- Thread Wallets11%
- Haevola9%
- Nevfal6%
- HEYSKAY6%
- WK IEASON5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 62 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
COOKOOKY Chapstick Holder Keychain Cute Lip Balm Keychain Holder (Small daisy)
COOKOOKY$6.074.8★1,119 rev
HEYSKAY 3PCS Lipstick Holder Key Chain PU Leather Lip Balm Holder Keychain Lipstick Holder Lip Gloss Sleeves Keychain with Metal Clip
HEYSKAY$7.174.5★109 rev
Nevfal Keychain Holder for Lip Gloss Summer Fridays Lip Balm Holder Portable Holder Lipgloss Case with Keyring for lip Keychain Cap Pink & White 2PCS
Nevfal$6.024.8★31 rev
Haevola Cute Chapstick Holder Keychain for Women Lip Balm & Lip Gloss Holder Keychain Accessories Gift Purse Charm Clip (Black Polka Dots)
Haevola$7.974.8★78 rev
Thread Wallets Elastic Chapstick and Lip Gloss Holder Keychain (Black)
Thread Wallets$9.064.6★5,597 rev
Newest
by launch date
Lemosyu 563Pcs Lip Gloss Keychain Making Kit DIY Craft Bag Charm Kit with Charms Key Chains Key Chain Hooks Jump Rings Lobster Claw Clasps Gift Bags&Tools Jewelry Making Supplies for Valentines Gifts
Lemosyu$29.0326 rev
houlishu 1 Pcs Lip Gloss Holder Keychain - Y2K Style Built-in Mirror Chapstick Lipstick Key Chain for Women Purse Backpack (Heart-shaped)
houlishu$11.431 rev
Haevola Cute Chapstick Holder Keychain for Women Lip Balm & Lip Gloss Holder Keychain Accessories Gift Purse Charm Clip (Pink Stripes)
Haevola$8.0478 rev
Haevola Cute Chapstick Holder Keychain for Women Lip Balm & Lip Gloss Holder Keychain Accessories Gift Purse Charm Clip (Black Polka Dots)
Haevola$7.9778 rev
Keychain Cap Holder for 0.21oz e.l.f. Squeeze Me Lip Balm 4 Packs Portable Lip Gloss Replacement Cover Holder Trendy Accessories for Bags Keys etc. Womens Fashion Accessory (Lip Balm NOT Included)
LUVCOSY$8.5036 rev
Trending
90-day click momentumHaevola Cute Chapstick Holder Keychain for Women Lip Balm & Lip Gloss Holder Keychain Accessories Gift Purse Charm Clip (Pink Stripes)
Haevola$8.044.8★
CMVFYL Gold Brass Key Rings Purse Bag Charms for Handbags Screw Lock Key Organizer Carabiner Keychain Clip for Keys
CMVFYL$7.764.6★
Haevola Cute Chapstick Holder Keychain for Women Lip Balm & Lip Gloss Holder Keychain Accessories Gift Purse Charm Clip (Black Polka Dots)
Haevola$7.974.8★
Keychain Cap Holder for 0.21oz e.l.f. Squeeze Me Lip Balm 4 Packs Portable Lip Gloss Replacement Cover Holder Trendy Accessories for Bags Keys etc. Womens Fashion Accessory (Lip Balm NOT Included)
LUVCOSY$8.504.5★
Lemosyu 563Pcs Lip Gloss Keychain Making Kit DIY Craft Bag Charm Kit with Charms Key Chains Key Chain Hooks Jump Rings Lobster Claw Clasps Gift Bags&Tools Jewelry Making Supplies for Valentines Gifts
Lemosyu$29.034.4★
Demand
Weekly Amazon search volume, last 30 weeks — -21.7% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fit perfect”
“Excellent product”
“Its easy to hold”
“Cute gift”
“Good price”
“it does have a nice, subtle fragrance”
“Good and colorful”
“will be a durable item”
“Excellent keychain”
“As advertised”
What buyers complain about
“They are so tight”
“didnt hold up”
“Weird smell”
“Pricey”
“Cheap”
“They wont go much bigger than a thick tube of lipgloss though”
“when I did it didn't seem to do much moisturizing”
“Doesnt Work”
“Very flimsy, bottom opens up, wayyy bigger than 1 chapstick”
“One came broken the other Broke right after i put it in my key chain so i don't think this is a good quality item to waste money on”