Skip to content
54

lioness clothing

Worth a look

Shows a fragmented shelf (top 5 take 18% of clicks), but weak search conversion (0.5%) keeps it on the watch list.

Market size 73Growth 20Conversion 7Competition 96Returns 42Price range 36Avg price 87Brand share 16Review moat 72Quality gap 95

Competition

Incredible18%

top-5 click share — an open shelf

Quality gap

Incredible4.0★

avg incumbent rating — lower means beatable quality

Avg price

Great$68.36

avg listing price — sweet spot $15–$100

Market size

Good$809K

$809K/yr · 2.2M searches

Review moat

Good620.05

avg incumbent reviews — the moat a new listing must climb

Returns

Okay4.0%

return rate — above 6% kills the launch gate

Price range

Okay$7.50–$245.72

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-9.3%

90-day search growth — must beat 0% to launch

Brand share

Bad94%

top-5 brand share — brand-locked demand

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

Competition

Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.

Brands

18 rising

Sellers

30

Top-5 brand share

94%

Open market

6%

  • Lioness68%
  • Le Specs.21%
  • Madewell3%
  • Mother1%
  • Seven Wonders1%
  • KOSUSANILL1%
  • Open — no brand owns it (12 brands, 6%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$16K4%$32K6%$49K8%$65K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)38 products missing review or click data not plotted

All 136 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 71 weeks — -9.3% search growth over the last 90 days.
50K30KSpike '25Prime Day '25Black Friday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug, Sep · busiest ÷ quietest = 3.2×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Comfort-Overall21%

“Comfortable fit”

Size-Overall14%

“Great sleek look and fit well”

Quality-Overall14%

“Nice quality glasses”

Value For Money7%

“Great value”

Shape/Style6%

“So cute and stylish”

Color4%

“the color is so chic”

Soft Feel4%

“They are soft”

Durability3%

“Very durable”

Weight Light3%

“Chic and lightweight”

Material Quality2%

“Super soft material”

What buyers complain about

Size-Overall19%

“Too short”

Quality-Overall8%

“Poor quality”

Durability8%

“Broke”

Adhesion/Stickiness7%

“don't stick well”

Value For Money5%

“overpriced”

Color3%

“They are very dark”

Sweat Resistance2%

“definitely not sweat proof like before”

Material Quality2%

“cheap material”

Transparency2%

“theyre not actually opaque so it doesnt really hide anything”

Thickness2%

“Way too thick”

Top return reasons

Size-Overall55%
Shape/Style8%
Chest Fit7%
Advertised Vs Actual Product4%
Color3%
Length3%
Width3%
Quality-Overall3%
Material Quality2%
Value For Money2%