lion
Skip itWeak search conversion (0.2%) — this niche doesn't clear our bar today.
Price range
Good$8.70–$29.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.00avg listing price — sweet spot $15–$100
Review moat
Good1,117.58avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.7%return rate — above 6% kills the launch gate
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Growth
Bad-3.3%90-day search growth — must beat 0% to launch
Competition
Bad78%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$44K$44K/yr · 1.6M searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Competition
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 falling
Sellers
20
Top-5 brand share
89%
Open market
5%
- Eybila47%
- THINKBAY16%
- Toymany11%
- Schleich7%
- Safari Ltd.7%
- Papo6%
- Open — no brand owns it (2 brands, 5%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
5 Pcs Lion Costume Set Lion Ears Headband Tail Paw Gloves Nose Halloween Lion Cosplay Party Adult Dress Up Accessories
Eybila$13.524.4★104 rev
THINKBAY 15PCS Lion Toys Figurines Pride African Jungle Animals Lion Family Realistic Zoo Animal Toys Preschool Toy Birthday Gift Cake Toppers for Kids Boys Girls
THINKBAY$29.284.7★167 rev
Toymany 6PCS Realistic Lion Figurines with Lion Cubs 2-5 Wild Life Jungle Animals Figures Family Set Includes Baby Lions Educational Toy Cake Toppers Easter Birthday Gift for Kids Toddlers
Toymany$14.804.8★1,373 rev
Safari Ltd. Lion Figurine - Realistic 5.5 Wildlife Figure - Educational Toy for Boys Girls and Kids Ages 3+
Safari Ltd.$8.864.8★148 rev
THINKBAY 6PCS Lion Toys Figurines Pride African Jungle Animals Lion Family Realistic Zoo Animal Toys Preschool Toy Birthday Gift Cake Toppers for Kids Boys Girls
THINKBAY$15.484.7★167 rev
Newest
by launch date
Schleich Wild Life African Lion 14974
Schleich$9.1418 rev
Keena 8PCS Realistic Lion Figurines with Lion Cubs 2-8 Jungle Animals Figures Family Set Includes Baby Lions Educational Toy Cake Toppers Christmas Birthday Gift for Kids Toddlers
Keena$19.1411 rev
THINKBAY 15PCS Lion Toys Figurines Pride African Jungle Animals Lion Family Realistic Zoo Animal Toys Preschool Toy Birthday Gift Cake Toppers for Kids Boys Girls
THINKBAY$29.28167 rev
THINKBAY 6PCS Lion Toys Figurines Pride African Jungle Animals Lion Family Realistic Zoo Animal Toys Preschool Toy Birthday Gift Cake Toppers for Kids Boys Girls
THINKBAY$15.48167 rev
Papo - African Lion Figure - 3 Years +
Papo$11.2667 rev
Trending
90-day click momentum5 Pcs Lion Costume Set Lion Ears Headband Tail Paw Gloves Nose Halloween Lion Cosplay Party Adult Dress Up Accessories
Eybila$13.524.4★
Schleich Wild Life African Lion 14974
Schleich$9.144.7★
THINKBAY 6PCS Lion Toys Figurines Pride African Jungle Animals Lion Family Realistic Zoo Animal Toys Preschool Toy Birthday Gift Cake Toppers for Kids Boys Girls
THINKBAY$15.484.7★
THINKBAY 15PCS Lion Toys Figurines Pride African Jungle Animals Lion Family Realistic Zoo Animal Toys Preschool Toy Birthday Gift Cake Toppers for Kids Boys Girls
THINKBAY$29.284.7★
Schleich Wild Life - 4.5 Lion Toy Figurine - Durable Realistic Wild African Lion Action Figure - Realistic King of The Jungle - Fun Educational Toys for Boys and Girls Gift for Kids Ages 3+
Schleich$8.704.8★
Demand & seasonality
Weekly Amazon search volume, last 75 weeks — -3.3% search growth over the last 90 days.Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good detail work”
“Great for Gift”
“As pictured/ advertised”
“Beautiful Figurines”
“Fit comfortably”
“Color matches picture”
“plays with them daily”
“Very soft”
“has a decent value”
“It feels durable”
What buyers complain about
“It just a little big”
“Quality seems to have slowly dwindled in schleich toys”
“the material was more rigid than I expected”