linen scarf
Worth a lookShows no brand lock-in (top 5 brands take 43% of clicks), but a small market ($52K/yr) keeps it on the watch list.
Brand share
Great43%top-5 brand share — no brand owns this niche
Competition
Great26%top-5 click share — an open shelf
Price range
Great$4.40–$66.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+44.3%90-day search growth — must beat 0% to launch
Avg price
Good$13.44avg listing price — sweet spot $15–$100
Review moat
Good1,393.69avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.3%return rate — above 6% kills the launch gate
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$52K$52K/yr · 301K searches
Competition
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.Brands
49 falling
Sellers
61
Top-5 brand share
43%
Open market
53%
- Harewom12%
- Nydotd11%
- Mochabao9%
- zestt5%
- Pemilosci5%
- PULI4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 71 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mochabao 100% Cotton 27 x 27 Large Bandanas for Men & Women Multi-Purpose Bandana Headbands Square Head Scarf Neutral Color
Mochabao$10.004.5★1,507 rev
zestt Dreamsoft Travel Scarf Wrap and Shawl Organic Cotton Birch
zestt$66.304.7★820 rev
Harewom Black Hair Wrap for Women Long Stretch Jersey Head Scarf Summer Breathable Lightweight Turban Solid Color
Harewom$6.044.6★22,413 rev
Nydotd Women Summer Cotton Linen Scarf Crinkle Long Beach Shawl Wrap hijab with Fringe (Khaki 71 x 35 Inch)
Nydotd$6.674.4★389 rev
Harewom Lightweight Gauze Linen Feeling Shawl Wraps for Women Beach Summer Scarf for Evening Wedding Dresses Cream-White
Harewom$13.534.3★393 rev
Newest
by launch date
27.5 Square Head Scarf for Women Soft Cotton Feel Bandana Neck Scarf Hair Wraps Accessory
CHLINS$8.3216 rev
Lightweight Breathable Solid Color Soft Cotton and Linen Long Fashion Scarves Shawls Wrap for Women (Pink)
Generic$9.889 rev
Nydotd Women Summer Cotton Linen Scarf Crinkle Long Beach Shawl Wrap hijab with Fringe (Light Apricot 71 x 35 Inch)
Nydotd$6.88389 rev
Nydotd Women Summer Cotton Linen Scarf Crinkle Long Beach Shawl Wrap hijab with Fringe (Cream White 71 x 35 Inch)
Nydotd$7.58389 rev
Yllivnicm Womens Cotton Solid Scarfs Long Lightweight Soft Scarf Wrap Shawl for Evening Wedding Dresses
Yllivnicm$7.653 rev
Trending
90-day click momentumNydotd Women Summer Cotton Linen Scarf Crinkle Long Beach Shawl Wrap hijab with Fringe (Light Apricot 71 x 35 Inch)
Nydotd$6.884.4★
Lightweight Breathable Solid Color Soft Cotton and Linen Long Fashion Scarves Shawls Wrap for Women (Pink)
Generic$9.884.0★
Nydotd Women Summer Cotton Linen Scarf Crinkle Long Beach Shawl Wrap hijab with Fringe (Cream White 71 x 35 Inch)
Nydotd$7.584.4★
27.5 Square Head Scarf for Women Soft Cotton Feel Bandana Neck Scarf Hair Wraps Accessory
CHLINS$8.324.7★
Nydotd Women Summer Cotton Linen Scarf Crinkle Long Beach Shawl Wrap hijab with Fringe (Khaki 71 x 35 Inch)
Nydotd$6.674.4★
Demand & seasonality
Weekly Amazon search volume, last 59 weeks — +44.3% search growth over the last 90 days.Peak months: Apr, May · busiest ÷ quietest = 1.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Cute colors”
“Buttery Soft”
“The quality is good, nice and silky”
“Fits perfectly”
“Great material”
“Awesome price”
“so comfortable”
“Beautiful and lightweight”
“Exactly what I needed”
“perfect for this summer heat”
What buyers complain about
“Poor quality material”
“They're huge”
“The material is very thin - nearly transparent - you can see through it”
“Poor quality”
“Misleading information”
“Colors are a bit off”
“Feels expensive”
“if def doesnt make you any warmer”
“no stretch”
“After washing some edges are starting to be stringy, unraveling”