leonardo sword
Skip itA small market ($23K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$23.60avg listing price — sweet spot $15–$100
Price range
Great$8.89–$88.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great405.39avg incumbent reviews — the moat a new listing must climb
Brand share
Good71%top-5 brand share — brands hold most of the demand
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Returns
Okay3.8%return rate — above 6% kills the launch gate
Growth
Bad-20.9%90-day search growth — must beat 0% to launch
Market size
Bad$23K$23K/yr · 25K searches
Competition
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
16 rising
Sellers
52
Top-5 brand share
71%
Open market
24%
- TEENAGE MUTANT NINJA27%
- Avazera17%
- Liberty Imports13%
- Eforlife8%
- FHARLXQ6%
- Suphan5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Teenage Mutant Ninja Turtles Tales of the Spin Attack Leonardo Katana Sword Role Play by Playmates Toys
TEENAGE MUTANT NINJA$17.844.8★7 rev
Liberty Imports Ninja Toy Weapons Kids Role Play Set with 2 Katana Swords 2 SAIS 4 Shuriken and Bo Staff for Children Dress Up Pretend Play Battles
Liberty Imports$28.464.1★983 rev
Avazera Turtle Shell Superhero Cosplay Costume props Weapon Mask Kid toys for birthday Halloween Christmases gifts
Avazera$39.073.7★131 rev
Eforlife Sword Bag Sword Carry Case Back Strap Waistband for Ninja Hero Cosplay Anime Costume (Back Strap for Dual Sword)
Eforlife$16.174.3★765 rev
FHARLXQ Ninja Warrior Toy Plastic Weapons Role Play Set for Boys and Girls Pretend Play Battles Dress up Party Photo Booth Props
FHARLXQ$25.904.0★61 rev
Newest
by launch date
BUUFAN Turtle Weapons Toy Set - Perfect for Kids Birthday Parties and HalloweenBlue
BUUFAN$10.9820 rev
FHARLXQ Ninja Warrior Toy Plastic Weapons Role Play Set for Boys and Girls Pretend Play Battles Dress up Party Photo Booth Props
FHARLXQ$25.9061 rev
Teenage Mutant Ninja Turtles Tales of the Spin Attack Leonardo Katana Sword Role Play by Playmates Toys
TEENAGE MUTANT NINJA$17.847 rev
Teenage Mutant Ninja Turtles Tales of the Spin Attack Raphael Sai Role Play by Playmates Toys
TEENAGE MUTANT NINJA$18.655 rev
Ninja Kids Toys Ninja Swords and Weapons Backpack Toy Set for Boys
Party Chili$25.5130 rev
Trending
90-day click momentumEforlife Sword Bag Sword Carry Case Back Strap Waistband for Ninja Hero Cosplay Anime Costume (Back Strap for Dual Sword)
Eforlife$16.174.3★
Teenage Mutant Ninja Turtles Tales of the Spin Attack Raphael Sai Role Play by Playmates Toys
TEENAGE MUTANT NINJA$18.655.0★
Metallic Katana Ninja Black Sword and Sheath Prop | Ninja Accessories Standard
Fun Costumes$16.384.0★
Teenage Mutant Ninja Turtles Tales of the Spin Attack Leonardo Katana Sword Role Play by Playmates Toys
TEENAGE MUTANT NINJA$17.844.8★
BUUFAN Turtle Weapons Toy Set - Perfect for Kids Birthday Parties and HalloweenBlue
BUUFAN$10.984.3★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -20.9% search growth over the last 90 days.Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 8.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality”
“Fun”
“Does the job”
“Good less expensive choice”
“Great product - very durable - exactly what I wanted”
“Re: Size, fit, comfort”
“They're nice and lightweight”
“Quality of material is ok”
“Sturdy and playful”
“given as bday gift for 5 year old”
What buyers complain about
“very cheap quality”
“Broke”
“Small in size”
“way Over priced”
“the straps arent that durable”
“Cheap plastic, way Over priced”
“The plastic is brittle”
“Product is misrepresented on the box”
“Plastic is kind of thin”
“Plastic loosens at the glue seam”