lego darth vader helmet
Skip itWeak search conversion (1.4%) — this niche doesn't clear our bar today.
Avg price
Great$67.15avg listing price — sweet spot $15–$100
Market size
Good$516K$516K/yr · 545K searches
Growth
Good+27.5%90-day search growth — must beat 0% to launch
Returns
Okay3.2%return rate — above 6% kills the launch gate
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,228.58avg incumbent reviews — the moat a new listing must climb
Price range
Okay$7.90–$248.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Competition
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
9 rising
Sellers
179
Top-5 brand share
86%
Open market
10%
- STAR WARS46%
- Rubies12%
- Jazwares12%
- LEGO9%
- Jazwares Costume Play7%
- Born to Love5%
- Open — no brand owns it (3 brands, 10%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
STAR WARS The Black Series Darth Vader Premium Electronic Helmet OBI-Wan Kenobi Roleplay Collectible Toys for Kids Ages 14 and Up
STAR WARS$248.464.9★43 rev
Star Wars Supreme Edition Darth Vader Collector Mask Black
Rubies$131.584.3★281 rev
Star Wars Adult Darth Vader Mask Mens Halloween Costume Helmet Accessory - Officially Licensed Standard
Jazwares$20.084.3★12 rev
Star Wars Darth Vader Official Adult Costume Accessory Helmet - Premium Plastic Helmet Size Band Standard Multi
Jazwares Costume Play$97.584.6★275 rev
STAR WARS Darth Vader Electronic Mask with Phrases & Sound Effects Costume for Kids Toys for 5 Year Old Boys and Girls (Amazon Exclusive)
STAR WARS$27.174.6★747 rev
Newest
by launch date
LEGO Star Wars Darth Vader Bust - Collectible Building Set for Adults Ages 18+ - Star Wars Gift for Men & Women - with Darth Vader Minifigure - Bedroom or Shelf Decor - 75439
LEGO$49.4663 rev
Disney Store Official Boys Halloween Costumes for Play - Premium Disney Cosplay Dress Up Outfits for Children- Darth Vader Costume with Lights and Sounds for Kids - Size 5/6
Disney Store$57.31163 rev
STAR WARS Mandalorian & Darth Vader Masks 2-Pack Roleplay Toys Costume for Kids Toys for Boys & Girls Ages 5+
STAR WARS$19.5081 rev
STAR WARS Darth Vader Electronic Mask with Phrases & Sound Effects Costume for Kids Toys for 5 Year Old Boys and Girls (Amazon Exclusive)
STAR WARS$27.17747 rev
Star Wars Darth Vader Official Adult Costume Accessory Helmet - Premium Plastic Helmet Size Band Standard Multi
Jazwares Costume Play$97.58275 rev
Trending
90-day click momentum
Born to Love Baby Hats -Toddler Boy Outfit - Infant Sun Hat - Toddler Baseball Hat Newborn Youth Flat Brim Mesh Trucker Surf SkateBro Fitted Beach Cap Gorros para Bebes (M 2-5 Years Jedi)
Born to Love$25.134.8★
LEGO Star Wars Darth Vader Bust - Collectible Building Set for Adults Ages 18+ - Star Wars Gift for Men & Women - with Darth Vader Minifigure - Bedroom or Shelf Decor - 75439
LEGO$49.464.9★
STAR WARS Darth Vader Little Boys Costume T-Shirt Shorts and Cape 3 Piece Black 7
STAR WARS$23.244.7★
Star Wars Adult Darth Vader Mask Mens Halloween Costume Helmet Accessory - Officially Licensed Standard
Jazwares$20.084.3★
STAR WARS The Black Series Darth Vader Premium Electronic Helmet OBI-Wan Kenobi Roleplay Collectible Toys for Kids Ages 14 and Up
STAR WARS$248.464.9★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +27.5% search growth over the last 90 days.Peak months: May, Oct, Dec · busiest ÷ quietest = 4.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“doesn't look cheap like others have made”
“Good value”
“It was a Christmas gift”
“Great toy for the kids”
“Fun build, and a cool display piece once built”
“The size was good”
“Collectors Edition”
“Its impressive how well its retained its shape and how the decal shows no sign of wear and tear”
“sturdy”
“works as description”
What buyers complain about
“Really huge”
“Meant for a gift so bought it overpriced. since its a retired set”
“Not comfortable”
“Open box not new”
“Completely impossible”
“The plastic is a bit thin”
“Great appearance, quality could improve”