lafufu
Skip itSoft demand (-56.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$18.48avg listing price — sweet spot $15–$100
Price range
Good$7.12–$32.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good921.73avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$213K$213K/yr · 1.2M searches
Returns
Okay4.5%return rate — above 6% kills the launch gate
Competition
Bad80%top-5 click share — a locked-up shelf
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Brand share
Bad99%top-5 brand share — brand-locked demand
Growth
Bad-56.4%90-day search growth — must beat 0% to launch
Competition
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
20
Top-5 brand share
99%
Open market
0%
- POP MART82%
- BONICI7%
- Unpafcxddyig3%
- YHWSLYZ3%
- Perklzau3%
- LAEKOU1%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
POP MART THE MONSTERS Pin for Love Series- Letter Pendant Blind Box (A-M) Labubu Bag Charms Cute Keychain Keyring for Back Pack-Single Box
POP MART$17.064.3★87 rev
POP MART THE Monster Pin for Love Series (AM) Mini Labubu Doll Blind Box Mystery Box Keychain Vinyl Plush Pendant Bag Charms Collectible Holiday & Birthday Gift for Kids & Adults Single Box
POP MART$23.834.6★1,913 rev
POP MART THE Monster Pin for Love Series (N-Z) Mini Labubu Doll Blind Box Mytery Box Keychain Vinyl Plush Pendant Bag Charms Collectible Holiday & Birthday Gift for Kids & Adults Single Box
POP MART$23.864.6★1,913 rev
BONICI Creative Cute Lovely Penguin Pendant Keychain Gift - For Handbag Purse Backpack Car Keys
BONICI$10.984.8★639 rev
POP MART THE Monsters Big into Energy Series-Vinyl Plush Pendant Blind Box LABUBU Doll Blind Box Figures Plush Keychain Bag Charms Random Design Collectible Toys Home Decor Single Box
POP MART$32.994.8★3,242 rev
Newest
by launch date
Plush Pendant Blind Box of Blind Box Doll Collection Toys Home Decoration Random Drawing No Designated
YHWSLYZ$19.8988 rev
POP MART THE MONSTERS Pin for Love Series- Letter Pendant Blind Box (A-M) Labubu Bag Charms Cute Keychain Keyring for Back Pack-Single Box
POP MART$17.0687 rev
Yooki Plush Bag Charm Keychain Blind Box Cute Collectible Toys for Girls Mystery Blind Bags Anime Figure Surprise Birthday Gift for Teens & Adults-Take A Bite of Bear Series
Perklzau$20.41187 rev
POP MART THE Monster Pin for Love Series (AM) Mini Labubu Doll Blind Box Mystery Box Keychain Vinyl Plush Pendant Bag Charms Collectible Holiday & Birthday Gift for Kids & Adults Single Box
POP MART$23.831,913 rev
POP MART DIMOO Crush on Coffee Series-Soft-faced Plush Keychain Blind Box Random Design Action Figures Collectible Toys Home Decorations Single Box
POP MART$20.3454 rev
Trending
90-day click momentumPOP MART DIMOO Crush on Coffee Series-Soft-faced Plush Keychain Blind Box Random Design Action Figures Collectible Toys Home Decorations Single Box
POP MART$20.344.4★
POP MART THE MONSTERS Pin for Love Series- Letter Pendant Blind Box (A-M) Labubu Bag Charms Cute Keychain Keyring for Back Pack-Single Box
POP MART$17.064.3★
LAEKOU Jelly Balloon Dog Design Keychain for Women Cute Girls Key Chain Bag Charms Accessories for Car Purse Backpack
LAEKOU$7.124.4★
Bunny Keychain Cute Soft Fur Keychain Car Handbag Rabbit Keyring rainbow
Unpafcxddyig$10.034.5★
BONICI Creative Cute Lovely Penguin Pendant Keychain Gift - For Handbag Purse Backpack Car Keys
BONICI$10.984.8★
Demand
Weekly Amazon search volume, last 49 weeks — -56.4% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Well made plush”
“Very fluffy and soft”
“As pictured”
“Decent price”
“Beautiful gift”
“the color is really pretty”
“Perfect size”
“fun to open”
“Super cute collectible”
“Cute keychain”
What buyers complain about
“Tiny little dude”
“A little pricey”
“Not sure which color was received”
“Poorly made no quality control”
“Breaks Easily”
“When I purchased it said no where that I was getting a used one”
“Super fragile”
“The stitching quality isnt amazing”
“Sadly, it came with back of head not attached”
“description was way off says it was the size of a cell phone”