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lacrosse cleats

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Weak search conversion (0.0%) — this niche doesn't clear our bar today.

Market size 8Growth 68Conversion 1Competition 91Returns 26Price range 33Avg price 85Brand share 23Review moat 92Quality gap 48

Review moat

Great169.43

avg incumbent reviews — the moat a new listing must climb

Competition

Great24%

top-5 click share — an open shelf

Avg price

Great$73.16

avg listing price — sweet spot $15–$100

Growth

Good+48.4%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay$0.10–$255.20

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Okay5.9%

return rate — above 6% kills the launch gate

Brand share

Bad91%

top-5 brand share — brand-locked demand

Market size

Bad$34K

$34K/yr · 1.2M searches

Conversion

Bad0.0%

search→purchase rate — share of searches ending in a sale

Competition

Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.

Brands

9 rising

Sellers

238

Top-5 brand share

91%

Open market

6%

  • Nike39%
  • Under Armour23%
  • Phenom Elite17%
  • HRJR6%
  • adidas5%
  • LSIDORYC3%
  • Open — no brand owns it (3 brands, 6%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$1K6%$2K9%$3K12%$4K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 96 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +48.4% search growth over the last 90 days.
70K50KPrime Day '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 4.6×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall37%

“Size is accurate”

Quality-Overall18%

“Made well cleats”

Comfort-Overall11%

“Extremely comfortable”

Value For Money8%

“Totally worth it”

Durability7%

“durability good”

Weight Light3%

“light”

Feet Fit3%

“Perfect fit for my son's wide feet”

Ankle Support2%

“great ankle support”

Shape/Style2%

“the cleat pattern gives good traction on grass or turf style surfaces”

Heel Support2%

“Great foot support”

What buyers complain about

Width21%

“Pretty narrow width”

Size-Overall12%

“Even the Wide are Too Narrow”

Product Condition9%

“I wouldnt order again due to not receiving new cleats”

Comfort-Overall9%

“feel uncomfortable, dont look nice”

Quality-Overall9%

“Horrible quality”

Flexibility5%

“The shoe feels like it's stiff plastic and not flexible”

Feet Fit5%

“Don't buy if you have wide feet”

Durability2%

“it doesnt look like it can last long after the first week of play i alrerady began to see signs of wear and tear”

Value For Money2%

“At $51.95 they are a bit expensive”

Stiffness2%

“They feel stiff at first like most football cleats”

Top return reasons

Size-Overall37%
Feet Fit25%
Width18%
Length12%
Advertised Vs Actual Product2%
Comfort-Overall1%
Ankle Support1%
Value For Money1%
Material Quality1%
Shape/Style1%